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February 13th, 2009

bozell

Mainstream Twitter Does Not Equal Marketing Panacea

Look, I like Twitter. I am logged into Twitter right now. I love that it is mobile. I love that it is fast, free and open to freedom of expression. I love that it is open API and there are already hundreds, if not thousands, of supplementary Twitter tools. I love that it lets you be super snarky. What I don’t like about Twitter is how important everyone seems to think it is.