tag: brand Archives - Bozell

November 2nd, 2018

Jackie Miller

America: The Brand

As the election nears and the political attack ads and social media goes into overdrive I can’t help but think about our country’s brand.
Brand equity has two parts:

Brand identity, which builds value from who the brand is.
Brand utility, which builds from what the brand provides.

Being in marketing and focusing on how to market our client’s products and services, I wanted to take a deeper look at what we expect and need as people. Read More

November 20th, 2009


“The Brand is No Longer Yours”

Good article by Andrew McAfee on the Harvard Business Review blog, discussing the fallacy of centalized brand control and planned messaging in the digital age.
 HBR 11-13-09 Read More