˝

Mike Gilloon

Director of Strategic Communication

Mike Gilloon
Director of Strategic Communication

OMAHA, NE

Omaha is home, and except for a short stint in Colorado Springs, I was raised here. I ran my own lawn mowing service: Mike’s Mowing Company. (I was Mike.)
 
UNIVERSITY OF NOTRE DAME

I majored in English, and my favorite book is The Grapes of Wrath.

I thought I would go into sports writing … until I realized I liked being a sports fan more than I liked being a sports reporter.

My dad and I try to attend the NCAA wrestling tournament every year. Shockingly, my sisters and mom have zero interest.

THE OBSERVER: EDITOR-IN-CHIEF

The better part of my junior and senior years was spent as the EIC of our student-run, independent college newspaper. We published a paper every weekday during the school year, had a circulation of 10,000, with most editions numbering between 24-32 pages.

As far as I know, we were the second-smallest college in the country with a daily – undergrad enrollment was about 8,000.

At a summer newspaper reporting internship, I incorrectly assumed that Chuck Yeager, famous for breaking the sound barrier, would attend Plymouth, Indiana’s Blueberry Parade. After my story was published, I realized the man attending the parade was a different, much-less-famous Chuck Yeager. Assumptions don’t get you very far in journalism.
 

STARCOM – CHICAGO – ASSOCIATE DIRECTOR

After graduating, I went from covering Notre Dame football to managing a “Bra Talk” YouTube channel. Yep, one of my responsibilities in my first entry-level position at Starcom was managing the Playtex bras account.

My friends found this hilarious, and my younger sisters told people their brother was a “bra salesman.” I suppose they weren’t wrong.

I spent nine years with Starcom, and after my stint on the Playtex account, I worked on media strategy for Nintendo, specifically marketing Wiis to moms. I also negotiated broadcast deals for Bank of America, led digital planning for Hallmark, led strategy for Anheuser-Busch and helped Best Buy embrace digital marketing.

My departure from the Windy City was almost perfectly aligned with the Cubs winning the World Series. My last day at Starcom was the same day as Game 7. I said my goodbyes, headed to a local hangout to watch the game, celebrated the win like no city has before, and then a couple days later drove a U-Haul to Omaha.

BOZELL – DIRECTOR OF STRATEGIC COMMUNICATION

Just a few days before the Super Bowl, I worked with creative director David Moore to publish a Super Bowl commercial critique in Adweek. For such an edgy critique, we were pleasantly surprised to have significant coverage – locally and nationally – for the effort. That’s essentially my job as Director of Strategic Communication: Out of a million different ways to communicate, I find the combination of channels that best maximizes exposure and marketing dollar.
 

Words to live by: Smile and the world smiles with you.

Mike's story

OMAHA, NE

Omaha is home, and except for a short stint in Colorado Springs, I was raised here. I ran my own lawn mowing service: Mike’s Mowing Company. (I was Mike.)
 
UNIVERSITY OF NOTRE DAME

I majored in English, and my favorite book is The Grapes of Wrath.

I thought I would go into sports writing … until I realized I liked being a sports fan more than I liked being a sports reporter.

My dad and I try to attend the NCAA wrestling tournament every year. Shockingly, my sisters and mom have zero interest.

THE OBSERVER: EDITOR-IN-CHIEF

The better part of my junior and senior years was spent as the EIC of our student-run, independent college newspaper. We published a paper every weekday during the school year, had a circulation of 10,000, with most editions numbering between 24-32 pages.

As far as I know, we were the second-smallest college in the country with a daily – undergrad enrollment was about 8,000.

At a summer newspaper reporting internship, I incorrectly assumed that Chuck Yeager, famous for breaking the sound barrier, would attend Plymouth, Indiana’s Blueberry Parade. After my story was published, I realized the man attending the parade was a different, much-less-famous Chuck Yeager. Assumptions don’t get you very far in journalism.
 

STARCOM – CHICAGO – ASSOCIATE DIRECTOR

After graduating, I went from covering Notre Dame football to managing a “Bra Talk” YouTube channel. Yep, one of my responsibilities in my first entry-level position at Starcom was managing the Playtex bras account.

My friends found this hilarious, and my younger sisters told people their brother was a “bra salesman.” I suppose they weren’t wrong.

I spent nine years with Starcom, and after my stint on the Playtex account, I worked on media strategy for Nintendo, specifically marketing Wiis to moms. I also negotiated broadcast deals for Bank of America, led digital planning for Hallmark, led strategy for Anheuser-Busch and helped Best Buy embrace digital marketing.

My departure from the Windy City was almost perfectly aligned with the Cubs winning the World Series. My last day at Starcom was the same day as Game 7. I said my goodbyes, headed to a local hangout to watch the game, celebrated the win like no city has before, and then a couple days later drove a U-Haul to Omaha.

BOZELL – DIRECTOR OF STRATEGIC COMMUNICATION

Just a few days before the Super Bowl, I worked with creative director David Moore to publish a Super Bowl commercial critique in Adweek. For such an edgy critique, we were pleasantly surprised to have significant coverage – locally and nationally – for the effort. That’s essentially my job as Director of Strategic Communication: Out of a million different ways to communicate, I find the combination of channels that best maximizes exposure and marketing dollar.
 

Words to live by: Smile and the world smiles with you.

Read More

years in industry

11 years

years at bozell

1 year

client experience

  • First National Bank
  • Sioux Honey
  • College Savings Plan Network

Mike's Hometown

Omaha, NE

March 25, 2018

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