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Kelsey Pritchard

PR Strategist

Kelsey Pritchard
PR Strategist

BELLE FOURCHE, SD

My brother and I used to delight in making home movies. We would produce a news show or write theatrical scripts. Mom would make us extravagent costumes. We still each have a closetful of those wardrobe treasures! We would don our outfits and let the good times roll. Look out Adam Goldberg!

Sometimes our labors produced elaborate musicals.

Although we lived in Scottbluff during my early years, we moved to Belle Fourche when I was nine so my parents could take over my great grandfather’s ranch. I will always treasure the memories from that time : Fourth of July celebrations, cutting down the Christmas tree in the Black Hills, singing in the high school chamber chorale. They really know how to celebrate July 4th in Belle Fourche, and the fun always started at my parent’s ranch where we’d have fireworks and s’mores after a massive bonfire. We were smack in the middle of all the festivities.
 
DAKOTA WESLEYAN UNIVERSITY

Early on, I found myself switching from a music major to a public service and leadership degree. Writing was always my passion and I was encouraged every step of the way. One professor actually commented, “You could write speeches for the governor someday.” I remember thinking, “Well, that’s certainly very specific, also not very likely.”

And damned if he wasn’t right about that. I’d like to track him down now and ask about winning lottery numbers.

Shortly after earning my bachelor’s degree, I started working toward my master’s from the University of Dallas. I didn’t know a soul in Dallas and no one told me about the “water bugs” which are essentially huge flying cockroaches. I remember crying to my now-husband over the phone while trying to nail one that was the size of a small Hoot Owl with my shoe as it flew around the kitchen.
 

DIRECTOR OF CONSTITUENT SERVICES FOR GOVERNOR DENNIS DAUGAARD

I spent a good portion of my time in Dallas studying speeches and it definitely came in handy when I moved back to South Dakota to work for Governor Dennis Daugaard’s administration. He stressed good execution. We can have vision and all these lofty ideas, but it doesn’t do us any good if we don’t implement what we’re talking about flawlessly.

With my “theatrical” background folks just assumed I’d major in music. Even though I didn’t, I still love to sing and play piano. When I was working in the Governor’s Office, I even had a part-time job leading a praise band at a local church in Pierre. Hallelujah!

Today, my musical abilities are reserved for the entertainment of a certain one-year old. Sorry Carnegie Hall, my toddler gets first crack.

DIRECTOR OF COMMUNICATIONS FOR GOVERNOR DENNIS DAUGAARD
Despite my youth and lack of experience, the boss decided to take a chance on me. When the Governor’s press secretary retired, I was promoted to the communications role. The job included speechwriting, press relations, media coaching, crisis communications and overseeing the communications of state agencies. It was a dream come true!

My very first on the job task just had to be perfect – I needed to justify the boss’ faith in me. To my complete horror, after finalizing and sending my presumably error free copy, an emergency phone call had me issuing not one but two corrections on the press release I had sent from the Governor’s Office. In hindsight, they were minor scheduling errors that I was notified about after the fact, but it was devastating that the press first glimpsed me as a frazzled and disorganized kid. Thankfully that was their last chance to see any sign of weakness.

Needless to say, I became positively militant in my fact checking from then on. And frankly, that’s just plain good practice anyway.

BOZELL – PUBLIC RELATIONS STRATEGIST

My husband began dental school at Creighton in the fall of 2018, so we – along with our son Jack and our mini Australian shepherd Thatch – moved to Omaha in July. Just prior to our move I found Bozell online. I was drawn to the company’s story and reputation for doing excellent work, so I emailed my resume and have never looked back!

I’ve had the chance to work on some intriguing projects from Sioux Honey and bees to CSPN and student loans. Working with these accounts enables me to use a spectrum of skills and talents from pitching ideas, writing releases, working with spokespeople and creating narratives. There is never a dull moment!
 

Words to live by: Nothing in the world can take the place of persistence.

Kelsey's story

BELLE FOURCHE, SD

My brother and I used to delight in making home movies. We would produce a news show or write theatrical scripts. Mom would make us extravagent costumes. We still each have a closetful of those wardrobe treasures! We would don our outfits and let the good times roll. Look out Adam Goldberg!

Sometimes our labors produced elaborate musicals.

Although we lived in Scottbluff during my early years, we moved to Belle Fourche when I was nine so my parents could take over my great grandfather’s ranch. I will always treasure the memories from that time : Fourth of July celebrations, cutting down the Christmas tree in the Black Hills, singing in the high school chamber chorale. They really know how to celebrate July 4th in Belle Fourche, and the fun always started at my parent’s ranch where we’d have fireworks and s’mores after a massive bonfire. We were smack in the middle of all the festivities.
 
DAKOTA WESLEYAN UNIVERSITY

Early on, I found myself switching from a music major to a public service and leadership degree. Writing was always my passion and I was encouraged every step of the way. One professor actually commented, “You could write speeches for the governor someday.” I remember thinking, “Well, that’s certainly very specific, also not very likely.”

And damned if he wasn’t right about that. I’d like to track him down now and ask about winning lottery numbers.

Shortly after earning my bachelor’s degree, I started working toward my master’s from the University of Dallas. I didn’t know a soul in Dallas and no one told me about the “water bugs” which are essentially huge flying cockroaches. I remember crying to my now-husband over the phone while trying to nail one that was the size of a small Hoot Owl with my shoe as it flew around the kitchen.
 

DIRECTOR OF CONSTITUENT SERVICES FOR GOVERNOR DENNIS DAUGAARD

I spent a good portion of my time in Dallas studying speeches and it definitely came in handy when I moved back to South Dakota to work for Governor Dennis Daugaard’s administration. He stressed good execution. We can have vision and all these lofty ideas, but it doesn’t do us any good if we don’t implement what we’re talking about flawlessly.

With my “theatrical” background folks just assumed I’d major in music. Even though I didn’t, I still love to sing and play piano. When I was working in the Governor’s Office, I even had a part-time job leading a praise band at a local church in Pierre. Hallelujah!

Today, my musical abilities are reserved for the entertainment of a certain one-year old. Sorry Carnegie Hall, my toddler gets first crack.

DIRECTOR OF COMMUNICATIONS FOR GOVERNOR DENNIS DAUGAARD
Despite my youth and lack of experience, the boss decided to take a chance on me. When the Governor’s press secretary retired, I was promoted to the communications role. The job included speechwriting, press relations, media coaching, crisis communications and overseeing the communications of state agencies. It was a dream come true!

My very first on the job task just had to be perfect – I needed to justify the boss’ faith in me. To my complete horror, after finalizing and sending my presumably error free copy, an emergency phone call had me issuing not one but two corrections on the press release I had sent from the Governor’s Office. In hindsight, they were minor scheduling errors that I was notified about after the fact, but it was devastating that the press first glimpsed me as a frazzled and disorganized kid. Thankfully that was their last chance to see any sign of weakness.

Needless to say, I became positively militant in my fact checking from then on. And frankly, that’s just plain good practice anyway.

BOZELL – PUBLIC RELATIONS STRATEGIST

My husband began dental school at Creighton in the fall of 2018, so we – along with our son Jack and our mini Australian shepherd Thatch – moved to Omaha in July. Just prior to our move I found Bozell online. I was drawn to the company’s story and reputation for doing excellent work, so I emailed my resume and have never looked back!

I’ve had the chance to work on some intriguing projects from Sioux Honey and bees to CSPN and student loans. Working with these accounts enables me to use a spectrum of skills and talents from pitching ideas, writing releases, working with spokespeople and creating narratives. There is never a dull moment!
 

Words to live by: Nothing in the world can take the place of persistence.

Read More

years in industry

9 years

years at bozell

1 year

client experience

  • Sioux Honey Association Co-op
  • College Savings Plans Network

Kelsey's Hometown

Belle Fourche, SD

June 20, 2019

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