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Dessi Price

Senior Art Director

Dessi Price
Senior Art Director

RUDOZEM, BULGARIA

I was born and raised in Rudozem. At 14 we moved to Smolyan, a larger town where there was an English language school. That set the tone for the rest of my life.

I’ve now spent half my life in Bulgaria and the other half in the United States.

Growing up in Communist Bulgaria meant the stores only had bananas and oranges two or three days per year. So, when my family and I traveled to Las Vegas for the first time, I was mesmerized by the buffet – I filled my entire plate with oranges, pineapples, watermelon and other fruits. I ate so much I made myself sick! It’s still one of my favorite memories and just the beginning of what was to be a long cultural journey.

It was a constant series of surprises at every turn, the advertising in the United States was so colorful and engaging – that may have been one of the main reasons I chose to study visual communication and advertising in college.

 
BRIGHAM YOUNG UNIVERSITY

For me, studying abroad in the US was life changing – like landing on a different planet and learning everything from scratch. Getting immersed into a different culture, different traditions and different humor was an education in and of itself before even setting foot in a classroom.

Getting my BFA with an emphasis in Graphic Design was the final step before my release into the real world. With that safety net gone, it didn’t matter where my first job was as long as I continued to learn and grow.

 

B/O/W/G – DESIGNER
On my first day at work, I had to fill in for a designer who was on vacation. (I may have jinxed myself by saying I was ready to jump right in). I stayed up late that night into the early morning finishing the files for a chocolate company’s product catalog before sending them to the press. Later that morning I got lost on my way to the press check! On top of that, I had layered my files incorrectly which threw the whole printing process off schedule. Not the triumphant success I was so hoping it would be. But I survived!

If you ever hear me ask 100 questions before a project, it all stems from that first fiasco.

SALT LAKE MAGAZINE – ASSOCIATE ART DIRECTOR
My years at Salt Lake Magazine, Utah’s primary lifestyle periodical, led me to my love for food and photography. I had the good fortune of creating much of the artwork that was featured in the magazine, and as if that wasn’t enough, my position enabled me to meet some amazing people, like the althletes training in Park City for the 2010 Winter Olympics. Such an honor. And it was kind of fun shooting ginormous sandwiches for the Best SLC Eats too.

In our spare time, My husband and I founded an arts nonprofit called the 337 Project. The nonprofit even received the Governor’s Award for best education program in Utah.

In one of our events, 150 artists painted every inch inside and out of a building. We opened it up to the public for two weekends and had 10,000 people show up! Seeing those creative talents all working together toward a common goal was inspiring, and the public reaction to their work was overwhelming.

After Salt Lake Magazine, I learned digital and social media advertising at Re-Direct Digital Marketing. I learned to create websites, emails and online promotions. No matter how many years I am in this business, my strong desire to learn never deserts me.

One thing I’ve learned above all is that you have to go the extra mile for a client – Whether that means creating an ad in a short time frame or wok tossing shrimp at home on the weekend – remind me to tell you that story some time.

BOZELL – SENIOR ART DIRECTOR
Before joining Bozell, I spent four years leading creative efforts for national clients like Panda Express, Cuties and Mighties. No matter the size of a client, you start by understanding their communication needs and then you work to provide thoughtful design solutions that are executed through aesthetically pleasing and easy-to-understand designs.

That’s how I define success.

 
Words to live by: It always seems impossible until it’s done. – Nelson Mandela

Dessi's story

RUDOZEM, BULGARIA

I was born and raised in Rudozem. At 14 we moved to Smolyan, a larger town where there was an English language school. That set the tone for the rest of my life.

I’ve now spent half my life in Bulgaria and the other half in the United States.

Growing up in Communist Bulgaria meant the stores only had bananas and oranges two or three days per year. So, when my family and I traveled to Las Vegas for the first time, I was mesmerized by the buffet – I filled my entire plate with oranges, pineapples, watermelon and other fruits. I ate so much I made myself sick! It’s still one of my favorite memories and just the beginning of what was to be a long cultural journey.

It was a constant series of surprises at every turn, the advertising in the United States was so colorful and engaging – that may have been one of the main reasons I chose to study visual communication and advertising in college.

 
BRIGHAM YOUNG UNIVERSITY

For me, studying abroad in the US was life changing – like landing on a different planet and learning everything from scratch. Getting immersed into a different culture, different traditions and different humor was an education in and of itself before even setting foot in a classroom.

Getting my BFA with an emphasis in Graphic Design was the final step before my release into the real world. With that safety net gone, it didn’t matter where my first job was as long as I continued to learn and grow.

 

B/O/W/G – DESIGNER
On my first day at work, I had to fill in for a designer who was on vacation. (I may have jinxed myself by saying I was ready to jump right in). I stayed up late that night into the early morning finishing the files for a chocolate company’s product catalog before sending them to the press. Later that morning I got lost on my way to the press check! On top of that, I had layered my files incorrectly which threw the whole printing process off schedule. Not the triumphant success I was so hoping it would be. But I survived!

If you ever hear me ask 100 questions before a project, it all stems from that first fiasco.

SALT LAKE MAGAZINE – ASSOCIATE ART DIRECTOR
My years at Salt Lake Magazine, Utah’s primary lifestyle periodical, led me to my love for food and photography. I had the good fortune of creating much of the artwork that was featured in the magazine, and as if that wasn’t enough, my position enabled me to meet some amazing people, like the althletes training in Park City for the 2010 Winter Olympics. Such an honor. And it was kind of fun shooting ginormous sandwiches for the Best SLC Eats too.

In our spare time, My husband and I founded an arts nonprofit called the 337 Project. The nonprofit even received the Governor’s Award for best education program in Utah.

In one of our events, 150 artists painted every inch inside and out of a building. We opened it up to the public for two weekends and had 10,000 people show up! Seeing those creative talents all working together toward a common goal was inspiring, and the public reaction to their work was overwhelming.

After Salt Lake Magazine, I learned digital and social media advertising at Re-Direct Digital Marketing. I learned to create websites, emails and online promotions. No matter how many years I am in this business, my strong desire to learn never deserts me.

One thing I’ve learned above all is that you have to go the extra mile for a client – Whether that means creating an ad in a short time frame or wok tossing shrimp at home on the weekend – remind me to tell you that story some time.

BOZELL – SENIOR ART DIRECTOR
Before joining Bozell, I spent four years leading creative efforts for national clients like Panda Express, Cuties and Mighties. No matter the size of a client, you start by understanding their communication needs and then you work to provide thoughtful design solutions that are executed through aesthetically pleasing and easy-to-understand designs.

That’s how I define success.

 
Words to live by: It always seems impossible until it’s done. – Nelson Mandela

Read More

years in industry

14 years

years at bozell

1 year

client experience

  • First National Bank of Omaha
  • Bozell

Dessi's Hometown

Rudozem, Bulgaria

March 25, 2018

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