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Dan Cooper

Creative Director

Dan Cooper
Creative Director

LINCOLN, NE

Once, while at daycare, I was sent to time out and sat next to the computer’s user guide. That user guide happened to hold all the company’s passwords, and despite thinking, “Oh my God, I could get in trouble for reading this,” I kept reading. I had soon learned how to access most things, and people were asking me to change their settings, icons, colors, etc. The teachers unfortunately found out, and I went back to time out. Nowhere near a user guide this time.

I was always the kid who loved the newest gadget and gizmo. I’m sure no one was surprised when technology became a big part of my career.

UNIVERSITY OF NEBRASKA – LINCOLN

One of my favorite courses at the University was with with Clint! Runge. I remember getting a mediocre grade on one of our first projects – a project I was really proud of – and asking what I could have done better. He didn’t say much. So, I kept working harder with each project. At the end of the semester, he told me he had purposefully pushed me because he saw potential. I printed that email and still look back at it from time to time as a reminder to push myself every day.

I actually never had an internship in college, but quite a few of my professors worked at agencies. It was almost like I had semester-long interviews with them.

Rich Bailey was one of my favorite professors, and he really shaped me as a student. All the details, tips, pointers, and even his lecture on writing a cover letter proved invaluable.

BAILEY LAUERMAN – INTERACTIVE DESIGNER, INTERACTIVE ART DIRECTOR

I started as a freelancer but soon realized the agency needed help in the interactive department. I spent months researching interactive principles and did a lot of Lynda.com tutorials just to get myself up to speed. It was at that point I realized digital strategy and creativity were two big ideas I wanted to explore more.

It paid off. After a couple months, I was hired as a full-time interactive designer and later was promoted to interactive art director.

Music composition is another passion of mine, and sometimes I would even compose work for our clients. I’ve been into writing music since grade school, and I think it stems from my love of movie scores. Even in college, I’d stay up until 6 a.m. sequencing piece after piece of orchestral and symphonic music.

I also consider myself an amateur meteorologist. I love looking at different forecast models and cross-referencing what local meteorologists are saying with a whole bunch of different weather websites and data points. If advertising ever fails me, I have a couple backup plans.
 

BAILEY LAUERMAN – ASSOCIATE CREATIVE DIRECTOR, HEAD OF DIGITAL

I started honing my management style after being promoted, which was basically, “Don’t do anything my previous managers did that pissed me off.” I think it’s important to remember your employees have feelings, dreams and aspirations. They want to be motivated and they want to have ownership over what they’re doing. Acting as a dictator is the quickest way to kill morale.

As I got older, I also learned to love who I was – faults included. Like many of us when we were younger, I spent a lot of energy trying to be who people wanted me to be, but I’ve learned relationships, both personal and professional, are so much better when you’re genuine.

The best feeling as a manager is stepping back and watching your team engage in their work. To me, that’s what a good manager is: someone who mentors their team and helps them develop confidence in who they are and what they do. I was so proud to watch my team create great work for clients like Panda Express, Cuties Clementines and Disney over the years.

One time, my team made it to the final round in a new business pitch but lost in the end. I realized we had let our confidence stop us from seeking advice from “higher-ups,” and had we, we might have stood a better chance of winning. Moral of the story: never let pride get in the way.
 

BOZELL – CREATIVE DIRECTOR

I started looking for opportunities where I could explore the full-service, integrated creative side of things; the part of my job that had been most fulfilling. Although I’m still relatively new, I’m excited to have found that opportunity at Bozell. I’m looking forward to having more integrated creative leadership and bringing my history of digital strategy, design and development to the team and our clients.
 
Words to live by: “Do good and learn every day.”

Dan's story

LINCOLN, NE

Once, while at daycare, I was sent to time out and sat next to the computer’s user guide. That user guide happened to hold all the company’s passwords, and despite thinking, “Oh my God, I could get in trouble for reading this,” I kept reading. I had soon learned how to access most things, and people were asking me to change their settings, icons, colors, etc. The teachers unfortunately found out, and I went back to time out. Nowhere near a user guide this time.

I was always the kid who loved the newest gadget and gizmo. I’m sure no one was surprised when technology became a big part of my career.

UNIVERSITY OF NEBRASKA – LINCOLN

One of my favorite courses at the University was with with Clint! Runge. I remember getting a mediocre grade on one of our first projects – a project I was really proud of – and asking what I could have done better. He didn’t say much. So, I kept working harder with each project. At the end of the semester, he told me he had purposefully pushed me because he saw potential. I printed that email and still look back at it from time to time as a reminder to push myself every day.

I actually never had an internship in college, but quite a few of my professors worked at agencies. It was almost like I had semester-long interviews with them.

Rich Bailey was one of my favorite professors, and he really shaped me as a student. All the details, tips, pointers, and even his lecture on writing a cover letter proved invaluable.

BAILEY LAUERMAN – INTERACTIVE DESIGNER, INTERACTIVE ART DIRECTOR

I started as a freelancer but soon realized the agency needed help in the interactive department. I spent months researching interactive principles and did a lot of Lynda.com tutorials just to get myself up to speed. It was at that point I realized digital strategy and creativity were two big ideas I wanted to explore more.

It paid off. After a couple months, I was hired as a full-time interactive designer and later was promoted to interactive art director.

Music composition is another passion of mine, and sometimes I would even compose work for our clients. I’ve been into writing music since grade school, and I think it stems from my love of movie scores. Even in college, I’d stay up until 6 a.m. sequencing piece after piece of orchestral and symphonic music.

I also consider myself an amateur meteorologist. I love looking at different forecast models and cross-referencing what local meteorologists are saying with a whole bunch of different weather websites and data points. If advertising ever fails me, I have a couple backup plans.
 

BAILEY LAUERMAN – ASSOCIATE CREATIVE DIRECTOR, HEAD OF DIGITAL

I started honing my management style after being promoted, which was basically, “Don’t do anything my previous managers did that pissed me off.” I think it’s important to remember your employees have feelings, dreams and aspirations. They want to be motivated and they want to have ownership over what they’re doing. Acting as a dictator is the quickest way to kill morale.

As I got older, I also learned to love who I was – faults included. Like many of us when we were younger, I spent a lot of energy trying to be who people wanted me to be, but I’ve learned relationships, both personal and professional, are so much better when you’re genuine.

The best feeling as a manager is stepping back and watching your team engage in their work. To me, that’s what a good manager is: someone who mentors their team and helps them develop confidence in who they are and what they do. I was so proud to watch my team create great work for clients like Panda Express, Cuties Clementines and Disney over the years.

One time, my team made it to the final round in a new business pitch but lost in the end. I realized we had let our confidence stop us from seeking advice from “higher-ups,” and had we, we might have stood a better chance of winning. Moral of the story: never let pride get in the way.
 

BOZELL – CREATIVE DIRECTOR

I started looking for opportunities where I could explore the full-service, integrated creative side of things; the part of my job that had been most fulfilling. Although I’m still relatively new, I’m excited to have found that opportunity at Bozell. I’m looking forward to having more integrated creative leadership and bringing my history of digital strategy, design and development to the team and our clients.
 
Words to live by: “Do good and learn every day.”

Read More

years in industry

10 years

years at bozell

1 year

client experience

  • Sioux Honey Association Co-op
  • College Savings Plan Network
  • NCAA Men’s College World Series

Dan's Hometown

Lincoln, NE

August 27, 2018

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As I got older, I also learned to love who I am – faults included. Relationships, both personal and professional, are so much better when you're genuine.

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