˝

Bailey Williams

Copywriter

Bailey Williams
Copywriter

HOLDREGE, NE

I sang in every choir available and tried to convince my parents to move to Los Angeles so I could be an actress.

Other hidden talents include baton twirling and showing sheep.

UNIVERSITY OF NEBRASKA – LINCOLN

I started as a textiles, merchandising and fashion design with communications major before realizing I hated sewing and had little passion for merchandising. Fashion is still a great love of mine, though. And sometimes I have some strong opinions on the topic …

I switched my major, then spent a year in Jacht, UNL’s student advertising agency, and a semester competing in the National Student Advertising Competition.

At Jacht, I helped concept and served as lead copywriter for the Lincoln bus system’s “No Keys, No Commitment” campaign.

HGTV MAGAZINE – MARKETING INTERN

I knew maybe three people when I moved to New York City for this internship.

My team was an ambitious, hysterical group of East-coasters. Sometimes they would remind me to be a “New Yorker” and not “Nebraska nice” before sending me on an errand.
UNIVERSITY OF OXFORD, HERTFORD COLLEGE – STUDY ABROAD

Just three weeks after my internship in New York City, I hopped on a plane to England and spent a semester at Oxford. This time, I knew no one.

Instead of classes, we had “tutorials.” These were hour-long, one-on-one meetings with your tutor, or in other words, your professor.

My tutorials were in Shakespeare and creative writing.

BOZELL – COPYWRITER

I started with Bozell as the copywriter intern, but I never felt like just an intern; I was given projects and responsibilities just like everyone else. As a full-time copywriter, I still problem-solve every day. I’m always asking, “How can we use words to accomplish a client’s goal while reaching and entertaining their target audience?”

Words to live by: Do it afraid.

Bailey's story

HOLDREGE, NE

I sang in every choir available and tried to convince my parents to move to Los Angeles so I could be an actress.

Other hidden talents include baton twirling and showing sheep.

UNIVERSITY OF NEBRASKA – LINCOLN

I started as a textiles, merchandising and fashion design with communications major before realizing I hated sewing and had little passion for merchandising. Fashion is still a great love of mine, though. And sometimes I have some strong opinions on the topic …

I switched my major, then spent a year in Jacht, UNL’s student advertising agency, and a semester competing in the National Student Advertising Competition.

At Jacht, I helped concept and served as lead copywriter for the Lincoln bus system’s “No Keys, No Commitment” campaign.

HGTV MAGAZINE – MARKETING INTERN

I knew maybe three people when I moved to New York City for this internship.

My team was an ambitious, hysterical group of East-coasters. Sometimes they would remind me to be a “New Yorker” and not “Nebraska nice” before sending me on an errand.
UNIVERSITY OF OXFORD, HERTFORD COLLEGE – STUDY ABROAD

Just three weeks after my internship in New York City, I hopped on a plane to England and spent a semester at Oxford. This time, I knew no one.

Instead of classes, we had “tutorials.” These were hour-long, one-on-one meetings with your tutor, or in other words, your professor.

My tutorials were in Shakespeare and creative writing.

BOZELL – COPYWRITER

I started with Bozell as the copywriter intern, but I never felt like just an intern; I was given projects and responsibilities just like everyone else. As a full-time copywriter, I still problem-solve every day. I’m always asking, “How can we use words to accomplish a client’s goal while reaching and entertaining their target audience?”

Words to live by: Do it afraid.

Read More

years in industry

3 years

years at bozell

2 years

client experience

  • Sioux Honey
  • Nebraska Organ Recovery
  • University of Nebraska Online Worldwide

Bailey's Hometown

Holdrege, NE

June 29, 2018

Keeping a Healthy Perspective as a Creatively Inclined Perfectionist

I’ve been a perfectionist from day one. In fact, during a routine high school...

Sioux Honey – Aunt Sue’s Rebrand

Case study: Sioux Honey – Aunt Sue’s Rebrand

Sioux Honey – Aunt Sue’s Rebrand

Sioux Honey is America’s largest honey co-op and has been...