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Bruce Hartford

Senior Art Director

Bruce Hartford
Senior Art Director

SAN BERNARDINO, CA

I went back and forth between California and Nebraska quite a bit as a young adult. I once quit my job mid-shift and moved out there with a couple suitcases. There was no real reason, just a general restlessness in me. I needed to test myself in deeper water, get uncomfortable for a bit.

I remember Madonna’s “Borderline” playing just as I passed over the state line into California.

UNIVERSITY OF NEBRASKA – OMAHA

It took me a bit of time to become an adult, but after spending a few years sleeping on friends’ floors and wandering in California, I moved back to Omaha.

My grandfather had passed away, and my grandma offered to pay for college if I lived with her. I thought I’d be a neurologist, and also minored in music composition.

Lot of good that did, though.

VATTEROTT COLLEGE: GRAPHIC DESIGN AND VISUAL COMMUNICATIONS INSTRUCTOR

I eventually transferred from UNO to here, received my bachelor’s degree and was hired as the graphic design and visual communications instructor.

I’m a bad test case for how to break into the industry. I dropped out of high school, explored California without a plan, partied a lot and then sort of fell into advertising. It was my backup plan, but it worked.

My grandpa used to say, “Don’t go into advertising, it’ll break your heart.” Oops.

SWANSON RUSSELL – DESIGNER

After teaching, I landed a job there and worked on the Gateway computers account. We weren’t allowed to show laptop computers on anyone’s lap because it was too dangerous.
 

BOZELL – SENIOR ART DIRECTOR

I am evangelical about this place. We give our staff just enough rope to either pull people to the top of the mountain with you or to hang yourself. We believe in what we produce because our heart is in it.
 

Words to live by: This too shall pass.

Bruce's story

SAN BERNARDINO, CA

I went back and forth between California and Nebraska quite a bit as a young adult. I once quit my job mid-shift and moved out there with a couple suitcases. There was no real reason, just a general restlessness in me. I needed to test myself in deeper water, get uncomfortable for a bit.

I remember Madonna’s “Borderline” playing just as I passed over the state line into California.

UNIVERSITY OF NEBRASKA – OMAHA

It took me a bit of time to become an adult, but after spending a few years sleeping on friends’ floors and wandering in California, I moved back to Omaha.

My grandfather had passed away, and my grandma offered to pay for college if I lived with her. I thought I’d be a neurologist, and also minored in music composition.

Lot of good that did, though.

VATTEROTT COLLEGE: GRAPHIC DESIGN AND VISUAL COMMUNICATIONS INSTRUCTOR

I eventually transferred from UNO to here, received my bachelor’s degree and was hired as the graphic design and visual communications instructor.

I’m a bad test case for how to break into the industry. I dropped out of high school, explored California without a plan, partied a lot and then sort of fell into advertising. It was my backup plan, but it worked.

My grandpa used to say, “Don’t go into advertising, it’ll break your heart.” Oops.

SWANSON RUSSELL – DESIGNER

After teaching, I landed a job there and worked on the Gateway computers account. We weren’t allowed to show laptop computers on anyone’s lap because it was too dangerous.
 

BOZELL – SENIOR ART DIRECTOR

I am evangelical about this place. We give our staff just enough rope to either pull people to the top of the mountain with you or to hang yourself. We believe in what we produce because our heart is in it.
 

Words to live by: This too shall pass.

Read More

years in industry

16 years

years at bozell

6 years

client experience

  • First National Bank
  • Cue Broadway

Bruce's Hometown

Omaha, NE

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