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Alex Maltese

Director of Account Service

Alex Maltese
Director of Account Service

WHEELING, WV

I met my wife in high school in a political science class. She was smart and I was lazy, so I copied most of her work. That’s how true love begins.

We were on the low end of middle class, to be generous. My dad was a roofer, and I started helping out by running tools or cleaning up somewhere between eight and 10 years old. I’ve basically been working ever since.

I spent most of high school as a bagger at Kroger with my friend Joey Klug. We’d juggle people’s groceries back and forth, tell jokes and do “tricks.” Customers would line up for our aisles.

WEST VIRGINIA UNIVERSITY, MORGANTOWN

I added some intriguing work experience to my resume in college. One was an internship with EMI records. It was rad; I met Pharrell. Another time – for reasons I cannot discern at this point – I answered a newspaper ad for a bathroom attendant in a gentleman’s club. I saw a lot of weird things, but the weirdest was when the “light heavyweight champion” of West Virginia came into the bathroom and demanded a shot. I explained that this was the bathroom not the bar, but he continued to loudly insist. So, I poured him a recommended serving of Listerine.

I initially thought I’d be an OSHA safety inspector. It wasn’t a good fit, so I wandered around for a while and eventually attained my degree in communication studies.

When I got out, I only wanted a J.O.B.

BAILEY LAUERMAN – PROJECT MANAGER

When I graduated college, the economy was at its worst since the Great Depression. I worked odd jobs, detailed cars and unloaded trucks at Kohls until I “broke into” the ad industry.

I met the best group of people doing amazing work in what was essentially the phone pit from “Glengarry Glen Ross.” Some of the best friendships in my adult life were forged in a crucible of crushing deadlines.
 
HARVEST RETAIL MARKETING – ACCOUNT MANAGER, MARKETING DIRECTOR

I was crushed when I was laid off at Bailey Lauerman due to a round of downsizing, but I stepped into an account role at Harvest only a week later. We did work for bike shops – only bike shops that carried Trek as the primary brand.

In the course of two years, I went from managing ads for a little east coast bike shop to running most of the talent in the agency and being the direct liaison for large projects at Trek corporate marketing.
 
BOZELL – DIRECTOR OF ACCOUNT SERVICE

While Harvest Retail Marketing was more productive and profitable under my management, I eventually needed a change. I came to Bozell and started as an account executive. Now that I’ve been promoted to director of account service, I lead strategy with my clients – Omaha’s Henry Doorly Zoo, Westlake Ace Hardware and Berkshire Hathaway Homestate Companies to name a few – as well as lead the account service team in-house. Most people are happy and no one has died.

My mom is really proud.

Words to live by: Sometimes the party takes you places you didn’t really plan on going. – Tom Gabel/Laura Jane Grace

Alex's story

WHEELING, WV

I met my wife in high school in a political science class. She was smart and I was lazy, so I copied most of her work. That’s how true love begins.

We were on the low end of middle class, to be generous. My dad was a roofer, and I started helping out by running tools or cleaning up somewhere between eight and 10 years old. I’ve basically been working ever since.

I spent most of high school as a bagger at Kroger with my friend Joey Klug. We’d juggle people’s groceries back and forth, tell jokes and do “tricks.” Customers would line up for our aisles.

WEST VIRGINIA UNIVERSITY, MORGANTOWN

I added some intriguing work experience to my resume in college. One was an internship with EMI records. It was rad; I met Pharrell. Another time – for reasons I cannot discern at this point – I answered a newspaper ad for a bathroom attendant in a gentleman’s club. I saw a lot of weird things, but the weirdest was when the “light heavyweight champion” of West Virginia came into the bathroom and demanded a shot. I explained that this was the bathroom not the bar, but he continued to loudly insist. So, I poured him a recommended serving of Listerine.

I initially thought I’d be an OSHA safety inspector. It wasn’t a good fit, so I wandered around for a while and eventually attained my degree in communication studies.

When I got out, I only wanted a J.O.B.

BAILEY LAUERMAN – PROJECT MANAGER

When I graduated college, the economy was at its worst since the Great Depression. I worked odd jobs, detailed cars and unloaded trucks at Kohls until I “broke into” the ad industry.

I met the best group of people doing amazing work in what was essentially the phone pit from “Glengarry Glen Ross.” Some of the best friendships in my adult life were forged in a crucible of crushing deadlines.
 
HARVEST RETAIL MARKETING – ACCOUNT MANAGER, MARKETING DIRECTOR

I was crushed when I was laid off at Bailey Lauerman due to a round of downsizing, but I stepped into an account role at Harvest only a week later. We did work for bike shops – only bike shops that carried Trek as the primary brand.

In the course of two years, I went from managing ads for a little east coast bike shop to running most of the talent in the agency and being the direct liaison for large projects at Trek corporate marketing.
 
BOZELL – DIRECTOR OF ACCOUNT SERVICE

While Harvest Retail Marketing was more productive and profitable under my management, I eventually needed a change. I came to Bozell and started as an account executive. Now that I’ve been promoted to director of account service, I lead strategy with my clients – Omaha’s Henry Doorly Zoo, Westlake Ace Hardware and Berkshire Hathaway Homestate Companies to name a few – as well as lead the account service team in-house. Most people are happy and no one has died.

My mom is really proud.

Words to live by: Sometimes the party takes you places you didn’t really plan on going. – Tom Gabel/Laura Jane Grace

Read More

years in industry

7 years

years at bozell

2 years

client experience

  • Westlake Ace Hardware
  • College of Saint Mary
  • Omaha’s Henry Doorly Zoo

Alex's Hometown

Wheeling, WV

February 12, 2018

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