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Mobile, social and digital video activity among boomers, Gen X and millennials

March 24th, 2013

We are all online, but there are some difference in what we do. I found this snapshot from eMarketer to be pretty interesting.

Millennials

Not surprising, millennials have the highest social networking penetration of any generation and they make up over one-half of all twitter users.

03242013_Mil_Phones_Web

Gen X

Gen X makes up over 30% of all smartphone users and over 78% of all gen xer’s download or stream video at least once per month.

03242013_GenX_Phones_Web

Boomers

For boomers, use of mobile internet and smartphones are lower ompared to other groups, nonetheless growing.

03242013_Boomer_Phones_Web

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