About Jobs

Media Analyst

The media analyst is responsible for gathering, analyzing, reporting and interpreting marketing campaign data to optimize and improve performance. They will ensure campaigns are reaching their desired audiences and hitting client goals. To succeed in this role, this person should be an analytical and critical thinker who has the ability to identify trends in data and effectively communicate their findings to team members and clients.

Primary Responsibilities

Reporting

  • Understand which metrics are important based on clients’ overall goals
  • Work with the media planning team to define KPIs and metrics for digital properties
  • Gather and curate data from all areas of paid and social media
  • Identify which platforms are performing against metrics and targets
  • Find interesting and insightful patterns in data
  • Communicate findings via written biweekly and monthly reports
  • Develop campaign wrap up reports

Optimization

  • Understand platform best practices
    • Google
    • Facebook/Instagram
    • Snapchat
    • Etc.
  • Ensure ads are loaded and displayed appropriately
    • Adjust bidding and keyword strategies
    • Develop campaign and client block list
    • Track pacing to ensure campaign will deliver in full
  • Monitor costs, return on investment (ROI) and Return on Ad Spend (ROAS)

Qualifications

  • Bachelor’s in marketing, advertising, business administration or similar field
  • 1-3 years of professional marketing or advertising experience
    • Experience in digital media is preferred
    • Google Adwords, Facebook blueprint or other digital certification preferred
    • Demonstrate working knowledge of pixels to track campaign success
  • Knowledge of different types of media channels
  • Working knowledge of analytics tools
  • Ability to manage and combine data
  • Strong decision-making skills
  • Excellent communication skills

Process
Bozell is a full-service, results-oriented advertising agency helping our clients achieve business objectives by reaching the right people at the right place and time. We maintain a high-energy environment for people who are very passionate about what they do. We provide plenty of challenges and hard work, but in a casual and fun workplace that cares about work/life balance and giving back to make a difference in our world. We want people to have positive attitudes about their work and participate in something where their input is respected and appreciated. If this sounds like the position for you, email your resume and a link to your online portfolio to Janice Miller at hr_coordinator@bozell.com, along with a brief message about yourself, your experience, your career objectives and what you hope to get out of a career with Bozell.