I really don’t have anything against you folks at AARP, but come on…do you really think that mailing me an AARP membership card and solicitation BEFORE my 50th birthday is a good marketing move? If so, you should fire the person or company that gave you that advice.
It’ s not like that 21st birthday that you look forward to with great anticipation. Turning 50 isn’t something I stress over (the alternative is worse) instead it’s a birthday I look at with little interest. I didn’t even give it much thought until I got your mailing today. Frankly, I would rather not have it thrown in my face that because of it I’m eligible for membership in AARP. I know you’ve tried to update your image and you’ve shed the “American Association of Retired Persons” moniker, but much of the residual baggage remains — at least for me. I still think of you as the old people group. I don’t feel old. I don’t act old. I’m not thinking of retiring or even slowing down. I still have lots to learn, lots of big plan, lots I want to do. 50 isn’t what it used to be. Come on…it’s like everyone says –50 is the new 40. I have no intention now, nor in the foreseeable future, of asking for the “senior” discount.
Try me again in 10 years. Maybe I’ll feel differently by then.