June 7th, 2011

Reflections of an Intern: Rob

This is the true story…of five interns…picked to work in an advertising agency…work together and have their skills flourish… and find out what happens…when people stop being ordinary…and start getting creative…Bozell. Read More

June 1st, 2011

Change is for Ad Agencies

One of the most frequent questions I’m asked is “what are ad agencies doing to change?” The question is often followed up by a comment regarding the drastic need for agencies to change in order to remain relevant. There are at least a zillion articles on this topic so you’d have to be a complete cave dweller not to have seen something on this. Read More

April 21st, 2011

Customer Care? I don’t think so!

I’ve been dealing with a large copier manufacturer – a household name in copiers. They are a nightmare from hell. Their service is dismal and they find endless ways of charging us extra when we call for things that should have been part of a normal maintenance program. Read More

February 4th, 2011


This Blog Entry is Keepin’ it Real

(Sung to the tune of any misc. children’s song.) Blog blog it’s time to blog, la la la, la di daaa, it’s time to blog. My desk is stacked. My brain is whacked and YAY It’s time to blog! Clear the mind, release the bind and YAY! it’s time to blog.

January 6th, 2011

Laura Spaulding

Bozell Wins Six Paper Anvil Awards

Bozell, a creative marketing communications company, recently was awarded one award of excellence and five awards of merit at the 2010 Nebraska Public Relations Society of America (PRSA) Paper Anvil Awards Gala. Awards were received in the categories of marketing communications campaigns, internal communications campaigns, blogs and direct mail/direct response.
Bozell received paper anvil awards for work on behalf of the Borsheims, Menologues, Red Mango, Read More

December 6th, 2010


Santa Claus is an Expert in Experience Design

There was always something magical and amazing about Santa’s visit at our house when we were kids. Our family would go to church and then celebrate our gift-giving and togetherness as our own family unit on Christmas Eve so that on Christmas Day we could pack into the car and make the drive to Grandparents’ and Relatives’ houses. I loved starting off the evening with church and Christmas songs and the spiritual side of Christmas. It made it all the more real, and let us all be together.

September 14th, 2010


Cowboys Most Popular NFL Team

The Dallas Cowboys are the most popular NFL team in the US, according to recent data from The Nielsen Company.
Cowboys Earn Perfect Score
According to The Nielsen Sports Media Exposure Index, which measures media exposure on TV and online, the Cowboys were the most popular NFL team in America last season. The Cowboys earned a perfect score of 100 on the index, far surpassing the runner-up Pittsburgh Steelers, who finished with an index score of 81. Read More

June 23rd, 2010

Laura Spaulding

Collaborative Publishing

In the publishing world, there are two main ways to get a book published: self publishing and traditional publishing. Self publishing is when the author fronts all the costs and has to market the book to sell it, but in the end – they reap all the profits. Traditional publishing is when an author pays an agent to shop their manuscripts to publishers. When, and if, they get published – the author may earn up to 15 percent of profits. Read More

February 26th, 2010


Keep your Eyes Open

A few weeks ago, on a particularly frigid and windy Omaha day, I attempted to withdraw $200 from a drive-through ATM. As the money was coming out of what my children seem to believe is “the magic money machine,” a freaky gust of wind came between my hand and the ATM, literally blowing my ten $20 bills into the air and across the parking lot of the bank. After failing to get my car door open with the 2 inches available between my car and the ATM, Read More

February 25th, 2010


Choose Two

Fast, good or cheap. Choose two. Read More