February 6th, 2010
For those of you trying to make a positive impression on perspective customers there’s one really good starting place – your mailing lists. People who send me mail often fail to impress me right off the bat because they’re often sending the same piece to the General Manager who left here eight years ago. Ouch. That’s a lot of money to make an impression that was probably worse than what I thought of you before!
And then there are the companies that send me two or three of the same piece – at the same time! Read More