Email Marketing

April 27th, 2010

Kim Mickelsen

Stick to One Message in Your Email Blasts

Unless you are sending out an email newsletter, stick to one primary message in each email blast. Don’t try to pack ten pounds worth of stuff into a one pound bag. The more information you shove into an email, the higher the possibility the recipient will hit delete. Or worse; unsubscribe. Read More

April 21st, 2010

Robin Donovan

Job Hunting Tips for New Graduates

Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in. Read More

February 16th, 2010

Kim Mickelsen

How to Apply RFM Segmentation to Your Email Database

RFM is a behavioral marketing segmentation technique that direct marketers have been using for years to identify their best customers in order send them special, tailored offers. Read More

February 7th, 2010

Kim Mickelsen

Simplify Your Landing Page to Improve Conversion

Chances are that if you are advertising in order to drive clicks to your web site, you’re probably using landing pages as a campaign component. Read More

February 5th, 2010

Kim Mickelsen

Writing Better Email Subject Lines

One of the most important parts of email marketing is writing effective subject lines. You only have about 50 characters to work with if you want to make sure most of your message displays in the subject line of the recipient’s email client. Here are some tips for developing more compelling subject lines. Read More