VP Buildings Recruitment

Direct Mail Campaign

In order to survive in this economy, businesses have to keep growing. For VP Buildings—a steel building supplier—to keep growing means gaining new partners. And, to get new partners takes a recruitment campaign that breaks through the clutter and outshines the competition. So Bozell created an unorthodox direct mail campaign that reached the demographic on an emotional, nostalgic level and produced results that wildly exceeded the client’s expectations.