"Learn By Doing" Billboards
When Nebraska Wesleyan University went through Bozell’s Branding Inside Out process, we discovered their biggest advantage was the experiential learning opportunities the university offered. We put that into action by using a backpack in Wesleyan colors as a stand-in for their students. By utilizing the backpack in situations where students will gain experience, such as on a stage, in a boardroom or at a hospital, we get the point across immediately.
