Non-traditional advertising is becoming more and more traditional these days. But its appeal is still not lost on the general population. That proved true with the QR code campaign Bozell put together for Nebraska Shakespeare. Bozell taped up posters all around town that allowed people to scan the QR code and watch Shakespeare come alive. Coasters were also created, with pickup lines from the romantic himself – a little Shakespearean twist on present day courting.