Work

National Safety Council


“Distracted Driving”

Misperception is a problem a lot of our clients face. For the National Safety Council, the problem at hand was breaking the common misperception that using a cell phone in any way while driving is okay. To do that, Bozell created a full-fledged campaign that not only presented the shocking statistics up front, but painted a vivid and memorable picture of the potential danger.


Billboards