First National Bank celebrates every holiday season with their “Joy” campaign. It was up to Bozell to develop a holly-jolly design for both the billboard and direct mail executions.
We didn’t want the message to catch cold, so we dressed it nice and snug in winter- appropriate gear. Again, with a little out-of-the-board thinking, we gave “JOY” a warm sock, hat and scarf.
Why not wrap the message up and top it with a bow? With a build-out and extension, the billboard became an oversized gift from First National to the citizens of Omaha.