For more than 60 years, the College World Series has been played in Omaha and Bozell has been there every step of the way. But 2011 was the first year at a brand new, downtown stadium built specifically for the championship. And not everyone was on board with the idea of moving to a new stadium. Many people thought all excitement would be lost in the move. Our objective was to remind people that it was more about the games, the atmosphere and the student-athletes than it was about the building itself.
At the baggage claim carousels in the Omaha airport, two silent videos were created and placed on TV screens visible to players and fans as they waited for their bags.