×
Thinking › Issues ›

2009 Issue 1

IN THIS ISSUE

The Cat & Mouse Game of SEO


by Bozell

Digital, Search Engine Marketing

Many companies think of search engine optimization (SEO) as the Holy Grail of online marketing. While SEO can be an effective and cost efficient marketing tool, it’s important to understand two things: It’s not a one-time task - it’s an ongoing, time-consuming commitment. It comes...

Making the Most of a Recession


by Bozell

Marketing Research, Smartargeting

To cut or not to cut, that’s the marketing question. During this recession many clients are evaluating every expense. Many may not realize that cutting your marketing budgets can have significant consequences, both now and in the long run. According to a study from McGraw-Hill Research, companies...

The Future of Television Advertising


by Bozell

Advertising, Digital

Everyone is worried about the future of television advertising. Lower ratings, spiking costs and over-fragmentation are causing some advertisers to search for more integrated mediums. DVR and the ability to completely bypass commercials aren’t helping. More alternatives mean budgets get spread...

Social Media: A Virtual Cocktail Party


by Bozell

Digital, Insights

We all know the feeling. You walk into a cocktail party, scan the room and everyone is a stranger. You tell yourself that your clients, colleagues or whomever you’re there to see, will arrive eventually. Yet, how do you avoid looking like a wallflower or feeling out of place until they do? The...

Are You Jonesin’?


by Kim Mickelsen

Insights, Marketing Research

Somewhere between Woodstock and Lollapalooza lurks an enormous, largely overlooked generation. Meet Generation Jones. First publicized in 2000 by sociologist Jonathan Pontell in his book, Generation Jones, this segment has received a great deal of media attention lately. And with the election of...