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Everything Old is New Again

The NCAA men’s College World Series (CWS) has been played in Omaha for more than 60 years. And many of the same fans have come year after year after year. It’s become a pilgrimage.

 

So you’d think it would be old hat, but this year was the first year at a brand new downtown stadium, built for the championship. So everything was indeed new again. Which meant there were a lot of questions.

  • How do I get there?
  • Where do I park?
  • Where’s my seat?
  • Can I tailgate?
  • Can I get an autograph?
  • What time are opening ceremonies?
  • What’s the game schedule?

Bozell’s job was to make sure fans had all the answers they needed. From producing TV and radio spots to developing websites and printed schedules to sending mobile text alerts and email blasts, we helped fans access the information they needed, when they needed it. The event was a huge success and many new memories were made.

  • by Kim Mickelsen
    • Kim Mickelsen

      Kim is currently the managing principal, chief strategic officer at Bozell. With over 25 years of marketing and advertising experience, Kim has worked with clients big and small to develop and build sustainable brands. With a background in strategic planning and direct client service experience, Kim has gained expertise in an array of industries. From biotech to computers to food service and beyond, Kim’s background makes her one of the most knowledgeable marketing people in the area. Kim is also an expert in online communications – creating the Bozell interactive group in the mid-90s to help clients strategically integrate online communications into their overall marketing plans.

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