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tag: VT industries

December 8th, 2008

Kim Mickelsen

VT Industries Outreach

Bozell provides a wide variety of public relations services for both the VT Industries architectural wood doors division and the countertop division.
These include quarterly customer newsletters, media outreach materials, AIA Continuing Education Series and technical reports and white papers on a broad range of timely topics of interest to architects, specifiers, builders, fabricators, distributors and other target audiences.
These editorial materials focus on current industry issues such as environmental considerations, Read More

December 8th, 2008

Kim Mickelsen

Creating Customer Loyalty


Quality products delivered with impeccable customer service. That is the core of the VT Industries brand.
VT wanted a way to leverage their brand equity to create customer loyalty. Bozell developed the PRO Team program – a loyalty program for fabricators – to help create a network of customers committed to actively marketing VT’s product. The program has helped VT retain 100 percent of their customer base over the past year.
Recently, Read More

December 8th, 2008

Kim Mickelsen

Doors to Creative Expression


When VT Industries came to Bozell for assistance with growing their architectural wood door business, we began by conducting research with architects, their primary target for doors.

The research showed doors were not a top priority decision in most projects. We developed a strategy to provide a memorable connection for VT Industries’ doors with architects to ensure the product was top of mind throughout the design process.
The solution was to showcase VT Industries’ doors as a creative outlet for architects – another way for them to make a building unique. Read More

November 19th, 2008

bozell

A Whole New Look at Laminate


For more than ten years, Bozell has provided marketing communications for VT Industries, the leading manufacturer of architectural wood doors and postformed laminate countertops. Our services have included development of brand identity, business-to-business advertising, home center support, customer loyalty programs, sales support, public relations, trade show support and collateral.
VT countertop sales were steady but slow and the product was viewed largely as a commodity. Based on customer feedback, VT and Bozell determined that VT countertops needed to be shown in various applications to demonstrate that these were not the laminate countertops of the 1950s. Read More