Latest

tag: Video

January 3rd, 2013

Cats and Bacon

You only have to spend about 10 minutes online to see that as a human race we’re nuts about both. Read More

May 2nd, 2012

Episode 3 – Google Drive, Microsoft Deals, and Pinterest

In the third episode of Eternal Beta, Scott Rowe and Nathan Anderson shake it up a little bit and discuss three hot digital topics…Google Drive, Microsoft’s new deal with Barnes & Noble, and Pinterest.  Google has a new document storage product called Drive. Will it be able to make a splash in this heavily competitive market? Microsoft has a shiny new partnership with retailer Barnes & Noble. This deal shot Barnes & Noble stock through the roof, Read More

April 24th, 2012

Episode 2 – Apple Store Cloud & Apple’s New Operating Upgrade

In this latest episode of Bozell’s video podcast, Eternal Beta, Scott Rowe and Nathan Anderson discuss some new things from Apple. Scott covers how Apple is currently in a testing mode for a cloud based backup system for their stores. Nathan talks about some interesting insights into what will happen when Apples Mobile Me goes away and how they are trying to seamlessly get their customers into their new operating upgrade. Read More

April 17th, 2012

srowe

Episode 1: Instagram Acquisition & New Amazon Search Offering

In the first episode of our marketing show, Eternal Beta, Scott Rowe and Scott Bishop discuss the recent sale of Instagram to Facebook and what that can possibly mean for marketers.  Scott Rowe also dives into the new Amazon search product. Some say Amazon is going after Google, but Scott provides his evaluation of what Amazon is really up to. Read More

April 6th, 2012

srowe

Bozell Video Chat: Facebook Timeline For Brands And Smart Phone Usage

In this episode the Scotts discuss the new Facebook Timeline change for brand pages and the exploding adoption rates of smart phones in the U.S.  Facebook recently made the switch to move over all brand pages to the timeline format, we discuss some of the implications this will have on brands and how they interact with their audience. Our second topic explores how smart phone usage in the U.S. is exploding and what that means for opportunities and challenges for marketers. Read More

April 3rd, 2012

srowe

Should Advertising Agencies Act More Like Technology Startups? (SXSW Recap)

In the final recap video for the 2012 SXSW, the Scott’s discuss if advertising agencies should begin to act more like technology startup companies. There are many digital agencies who are weighing whether or not to jump into creating their own products or to remain in the same business model of waiting for their clients to assign projects. The Scott’s go over both the positive aspects and challenges that this could bring an advertising agency. Read More

December 8th, 2010

bozell

Are You In The Know? Display Spending Begins to Catch Up with Search

Growth in spending on online display ads will outstrip that for paid search through 2014, eMarketer forecasts, though search will continue to take the greater share of dollars.
In 2010, both search and display will see increases greater than the rise in total US online ad spending, estimated by eMarketer at 13.9%. But between 2011 and 2014, eMarketer projects online display spending will grow faster than overall online spending, while search spending will lag slightly behind. Read More