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tag: Twitter

October 28th, 2016

Jordan Bath

In Memorial of Vine

Update: Announced on Friday, December 16, Twitter is not ‘killing’ Vine, it’s turning it into Vine Camera, an app that will continue to let users take six-second videos. The videos won’t be shared to Vine’s platform, which is still being discontinued, but can be shared on Twitter or saved to users’ phones.
Do it for the Viiine! Do it for the – well, not anymore. As unexpectedly announced on Medium yesterday, Read More

September 19th, 2016

It’s Official! Twitter Updates Character Count

The long awaited and highly anticipated Twitter updates are now live. After teasing several features on their blog almost four months ago, Twitter announced today that certain content will no longer count toward the 140 character limit.  Read More

September 9th, 2016

Social Media Do’s & Don’ts: September 11

This Sunday marks the fifteenth anniversary of the September 11 attacks. Many of us have children who were born post, 9/11 – according to LoHud.com, freshman high school classes are now the first generation of students who were not yet born when the United States was attacked in 2001.  Read More

May 27th, 2012

To Pitch or Not to Pitch

Bozell’s behind the scenes of AMC’s The Pitch.
The Pitch is AMC’s new original docu-series where two advertising agencies go head-to-head to compete for a piece of real business. Of the 26,000 agencies in the world, Bozell was one of 15 agencies chosen to participate.
Bozell’s main concern with doing the show was that the agency would not be portrayed accurately. Without control of the final edit, there were no guarantees. But Studio Lambert, Read More

Be the Voice of One

BroadcastCampaignDigital

Be the Voice of One

August 10th, 2010

Kim Mickelsen

Twitter’s Latest Offering “Fast Follow” Could Engage Millions of Passive Followers

Twitter may have millions of active users, but many, many more millions don’t even have accounts. Which is what makes this latest news, big news. Twitter’s newest feature called “Fast Follow” uses a classic short code approach and makes it easy to follow anyone via SMS, even if you don’t have a Twitter account.
If you see a Twitter @username at a restaurant or store, on a billboard or on TV, or if you hear one mentioned on the radio, Read More

June 28th, 2010

bwetjen

Appearing Authentic vs. Being Authentic

There’s an amazing amount of communication going on these days. We can call from anywhere using our mobile phones, get and send emails from those phones, text people, IM people, post to Twitter and Facebook, and blog from anywhere and everywhere we are at. There are also a tremendous number of tools out there that help us to manage, review, schedule and automate these communications. What’s important to remember is that while these tools are great for helping you manage your inputs and outputs, there’s still no substitute for true, authentic communication.

June 17th, 2010

bozell

Is MySpace Worth Saving?

Struggling social network MySpace is gearing up for a relaunch of the site later this year, but the question remains is the site worth saving?
Once upon a time, MySpace was THE social networking site on the Internet.  Back in June of 2006, it was the most popular social networking site in the United States.  In April of 2008 however it was overtaken by its competitor, Facebook.
There has been an interesting shift in who uses the sites. Read More

June 14th, 2010

bozell

Do You Foursquare?


Foursquare is dealing with a landslide of queries from business owners and marketing agencies that want a piece of the fast-growing service. It has already developed integrations with a range of brand advertisers in various verticals, including Starbucks for retail, Bravo in entertainment, Pepsi in packaged goods, and Bing for technology and online services.
What is Foursquare?
Foursquare is a service that helps find where your friends are hanging out and offers tips from other users on what to do once you get there. Read More

June 8th, 2010

bozell

Are You in the Know? Changing Media Landscape.

Staying atop the rapidly changing media environment within the advertising industry is critical for agency business.
 Outsell, which provides research and advisory services to the publishing and information industries, surveyed more than 1,000 US advertisers in December 2009 for its annual “Marketing and Advertising Study 2010.”

Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns
US spending on advertising and marketing projected to increase by 1.2 percent in 2010 to 368 billion dollars
Spending on newspaper advertising expected to drop 8.2 percent to 27 billion dollars
Print media, Read More