Latest

tag: social media

April 5th, 2017

Kim Mickelsen

Pepsi, from the Eyes of a Marketing Teacher

In the college marketing class I taught at Creighton, I used Coke vs. Pepsi brand comparison as part of the curriculum. Based on my studies of the two brands, here’s a quick perspective on the now-viral commercial:  Read More

March 31st, 2017

Robin Donovan

Should Anti-Social Media Be a Thing?

Merriam-Webster defines social as something positive or enjoyable: relating to or involving activities in which people spend time talking to each other or doing enjoyable things … Read More

December 12th, 2016

David Moore

Free Ad Day: Exhilarating, Exhausting & Very Worth It

As a creative director, I constantly bemoan what I see as the worst thing that has happened to the ad industry over my career (no, it’s not the advent of the celebrity creative director.) Hang around me long enough, and you’re bound to hear me say “It used to be about ‘what’s the best idea you can have.’ Today, it’s ‘what’s the best idea you can have RIGHT NOW!?!’” Timelines have always been a challenge, but now it’s absolute madness. Read More

October 28th, 2016

Jordan Bath

In Memorial of Vine

Update: Announced on Friday, December 16, Twitter is not ‘killing’ Vine, it’s turning it into Vine Camera, an app that will continue to let users take six-second videos. The videos won’t be shared to Vine’s platform, which is still being discontinued, but can be shared on Twitter or saved to users’ phones.
Do it for the Viiine! Do it for the – well, not anymore. As unexpectedly announced on Medium yesterday, Read More

September 19th, 2016

It’s Official! Twitter Updates Character Count

The long awaited and highly anticipated Twitter updates are now live. After teasing several features on their blog almost four months ago, Twitter announced today that certain content will no longer count toward the 140 character limit.  Read More

September 9th, 2016

Social Media Do’s & Don’ts: September 11

This Sunday marks the fifteenth anniversary of the September 11 attacks. Many of us have children who were born post, 9/11 – according to LoHud.com, freshman high school classes are now the first generation of students who were not yet born when the United States was attacked in 2001.  Read More

May 11th, 2016

A Win for Simplicity – Instagram’s New Look

Instagram has become known as a collection of colorful images and videos published with varying hues. Their updated logo and app now match this vivid community.
As detailed in Instagram’s blog post on Wednesday, “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.”  Read More

December 4th, 2015

Social Media as a Tool of Destruction?

In the wake of this week’s San Bernadino shootings there are many remaining questions. Was this an act of interoffice violence, terrorism or both? Pundits seem to be all over the map on this one. Apparently the main shooter was attending the office Christmas party cum bloodbath and left, only to return with his wife and a small arsenal. The rest is history. Read More

July 8th, 2015

Dear Facebook

I would like to ask you for a favor.
I use Facebook for business, for personal connections and for book promotion. I used to look forward to checking out my News Feed for all the interesting, entertaining and sometimes even exciting posts. Now I approach with trepidation. There are things I see that turn my blood cold. Some of these things have a major, negative impact on my state of mind, and I can ill afford to have that happen. Read More

May 18th, 2015

B2B Companies: Did you Overlook a Lead Today?

Just a few months ago, we posed this question in our blog: “Should Business-to-Business Marketers Use Social Media?”.
Just as it was then, the answer now is “yes”, and a newly published B2B Social Media Report, adds further depth to the affirmative.  Brandwatch, a social media monitoring and analytics firm, just released a study exhibiting that B2B companies miss more than 70,000 sales opportunities every year.
70,000.
This is from a survey of 200 of the top B2B companies in the US and the UK that also determined that nearly 25% of leading B2B brands do not have a social media account of any type. Read More