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tag: non-profit

Hearts United for Animals

Campaign

Hearts United for Animals

May 27th, 2012

To Pitch or Not to Pitch

Bozell’s behind the scenes of AMC’s The Pitch.
The Pitch is AMC’s new original docu-series where two advertising agencies go head-to-head to compete for a piece of real business. Of the 26,000 agencies in the world, Bozell was one of 15 agencies chosen to participate.
Bozell’s main concern with doing the show was that the agency would not be portrayed accurately. Without control of the final edit, there were no guarantees. But Studio Lambert, Read More

Be the Voice of One

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Be the Voice of One

December 3rd, 2008

bozell

Creating a Voice for Children


Court Appointed Special Advocates, (CASA), provides advocates to abused and neglected children within the court system. Judges rely on the information CASA volunteers provide to decide whether these children should be adopted, reunited with their families or placed in foster care.
CASA staff met with Bozell staff mentors to outline their greatest needs, which included a higher profile and more volunteers.
The team went to work to analyze the marketing situation, Read More