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tag: mobile

July 18th, 2012

Eternal Beta Episode 7 – aisle411 and the new OSX

Is it the future of in-store shopping or just another flash in the pan? Scott and Nathan look at the aisle411 mobile app. Available for iOS and Android, the app aims to change the way you shop in stores by providing a map of where your items are before you even get there. And being the Apple fanboy’s they are, the guys take a little bit of time to talk about the imminent release of OSX Mountain Lion and how it will bring more cohesiveness to the Apple ecosystem. Read More

June 1st, 2012

Don’t Be Mobile Naive

This morning I read:
With smartphone use soaring, mobile marketing offers an almost guaranteed way for small-business owners to attract more customers — and more sales.
Wow. This is very presumptuous and a little naive. Read More

Be the Voice of One

BroadcastCampaignDigital

Be the Voice of One

August 10th, 2010

Kim Mickelsen

Twitter’s Latest Offering “Fast Follow” Could Engage Millions of Passive Followers

Twitter may have millions of active users, but many, many more millions don’t even have accounts. Which is what makes this latest news, big news. Twitter’s newest feature called “Fast Follow” uses a classic short code approach and makes it easy to follow anyone via SMS, even if you don’t have a Twitter account.
If you see a Twitter @username at a restaurant or store, on a billboard or on TV, or if you hear one mentioned on the radio, Read More

July 28th, 2010

Kim Mickelsen

Launching With a Tease

Calvin Klein has a reputation of pushing it in their advertising and so I’m always curious to follow them to see what they are up to. A couple weeks ago Calvin Klein replaced some of its billboards (in NY and LA), not with controversial or racy imagery, but with a giant QR code with the tease to “Get it Uncensored”.

Although widely used in Europe and Japan, QR codes are still somewhat of a novelty here in the US. Read More

July 10th, 2010

Kim Mickelsen

Just How Popular are Smartphones?

More and more I find myself untethered from my computer and able to deal with what I need either from my Blackberry or my iPad. I now often go an entire weekend without opening my laptop, but still get the work done I need to get done plus easily stay connected to friends and family.  And I’m far from alone.
While it’s no surprise that some 234 million Americans  age 13 and older use mobile devices (that’s 90%), Read More

June 24th, 2010

bwetjen

The Smartphone Battle Continues

Today Apple releases the iPhone 4 to the masses. Or, at least it’s the release date. Stories abound of shortages, long lines, and people weeping either over the glories of their new device or devastating depression at not getting one yet. That’s all well and good – and getting a lot of press – but where does this ongoing battle actually stand?

June 17th, 2010

bozell

Is MySpace Worth Saving?

Struggling social network MySpace is gearing up for a relaunch of the site later this year, but the question remains is the site worth saving?
Once upon a time, MySpace was THE social networking site on the Internet.  Back in June of 2006, it was the most popular social networking site in the United States.  In April of 2008 however it was overtaken by its competitor, Facebook.
There has been an interesting shift in who uses the sites. Read More