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tag: marketing

February 7th, 2017

Robin Donovan

Marketers Taking a Deep Dive into Pseudo-Intellectual Jargon

As marketers, our ability to understand how people think is critical. It always has been. The jargon we sometimes employ to describe these varying thoughts is not. Sometimes our industry thinks it’s cool to use scientific sounding jargon to illustrate what it is we do, and at other times this same industry dictates that fancy-schmancy jargon is pseudo-intellectual clap trap and we drop back to the basics of language.
Apparently now we are in a building scientific jargon phase. Read More

January 19th, 2017

Robin Donovan

Campbell’s Soup for LGBT?

With one word Campbell’s Soup’s new chicken soup commercial supports lesbians. One woman asks another woman if she wants some soup, but she ends her sentence with “babe.” That’s it. The offer of soup is politely declined because of a pre-existing salad, but the soup and the salad eater silently trade soup bowl for salad plate in an intimate food-sharing move right at the end. Read More

June 10th, 2016

My Boss Murders People for Pleasure

Everyone in the office knows. They are okay with it.  And they didn’t tell me.  Read More

November 29th, 2015

“One Metric” – The Holy Grail?

The Advertising Age article, One Marketing Metric to Rule Them All? Group Believes It Has One is if not the latest, one of many recent pieces published about some of the wonders new technology and media can offer: increasingly precise and real-time measurements of the impact of marketing and advertising initiatives. Read More

April 20th, 2015

Perception vs. Reality – Makes All The Difference

In the business of communicating, perception vs. reality is a daunting concept. Sometimes we strive to make perception and reality align, and sometimes that alignment is not optimal. Regardless of which works best, we are fully aware that our ability to control perception is a lot like catching the wind. At best we can influence in an impactful way.
We talk about perception vs. reality a lot. I’m sure there are folks that think: is it really that big of a deal? Read More

June 2nd, 2014

The inside scoop on Toilet Paper

A year or so ago I was asked – through my blog on menopause – to participate in helping to “name” a new product offering by Kimberly-Clark. They wanted a cute/clever name for the pairing of toilet paper and wipes for women 50+. I was aghast!
What were they thinking? More to the point, what were they implying? That women 50+ leak waste? Read More

May 5th, 2014

Personalized For You

Online native advertising is more popular today than ever and, thank goodness, has become more integrated into online experiences. In some cases, users are not even aware that content they see is a form of advertising to take them to an article or video outside their original query. Read More

August 29th, 2012

50 Shades of Bad Writing

If Marketing and Promotion can be unpredictable, viral marketing is a total crap shoot. You can have the world’s greatest idea and watch it fizzle and die on the vine, and you can have a goofy notion that takes off and becomes a household word – worldwide. Read More

September 16th, 2011

Play Well With Email Filters

With the increased use of advanced email filters, user want control over how they receive communications. As the sender, you have less and less control over how the message appears in someone’s inbox. By segmenting your email communications out to different addresses, you give the end user more control over how they filter your communications.

June 24th, 2010

bozell

Are You in the Know? Embrace Digital.

Embrace digital not as a competitor to traditional services, but as a complement.
Digital services continue to be the primary growth engine, but traditional revenue streams are expected to remain significantly larger throughout the forecast period.  Digital spending in the US is expected to account for 26% of all E&M spending in 2014, up from 19% in 2009.
Overall US advertising is expected to increase at a 2.6 % CAGR from $159 billion in 2009 to $180 billion in 2014.   Read More