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March 29th, 2012

A Unique Tribute to a Great Man

This week, Leo A Kelmenson, Former Chairman of Bozell Jacobs Kenyon & Eckhardt, was inducted posthumously into the AAF Advertising Hall of Fame. Read More

May 20th, 2011

Your Resume is not a Sheet of Paper

When you’re applying for a job – in any field, but especially in the highly competitive field of marketing/advertising/interactive – be sure you go beyond simply sending in a resume when you’re applying for a job. These days, with the job market being highly competitive both for available positions and talent, it’s more important than ever that you really pay attention to how you present yourself as a candidate for a job.

January 20th, 2011

Kim Mickelsen

Sirens and Excrement

Whenever you move to a different place you expect to encounter some things that take a bit of getting used to. Even more so when the place you move into is 104 years old and part of a building complex with residential and retail tenants. Read More

August 10th, 2010

Kim Mickelsen

Twitter’s Latest Offering “Fast Follow” Could Engage Millions of Passive Followers

Twitter may have millions of active users, but many, many more millions don’t even have accounts. Which is what makes this latest news, big news. Twitter’s newest feature called “Fast Follow” uses a classic short code approach and makes it easy to follow anyone via SMS, even if you don’t have a Twitter account.
If you see a Twitter @username at a restaurant or store, on a billboard or on TV, or if you hear one mentioned on the radio, Read More

August 2nd, 2010

Kim Mickelsen

I Just Needed Toothpaste

Typical weekend errands. On my list was toothpaste. Simple right? Not so much! Usually I just grab my preferred brand and off I go. Paying little attention to the entire shelf. But on Saturday, it so happened that the toothpaste aisle in this particular store was very wide and as I turned the corner, I had a visual perspective that caused me to stop dead in my tracks. The number of choices, even among the same brand (Crest for example), Read More

July 23rd, 2010

Kim Mickelsen

Stop Trying to Be Everything to Everyone

Or you end up being nothing to no one. Read More

July 10th, 2010

Kim Mickelsen

Just How Popular are Smartphones?

More and more I find myself untethered from my computer and able to deal with what I need either from my Blackberry or my iPad. I now often go an entire weekend without opening my laptop, but still get the work done I need to get done plus easily stay connected to friends and family.  And I’m far from alone.
While it’s no surprise that some 234 million Americans  age 13 and older use mobile devices (that’s 90%), Read More

July 6th, 2010

Kim Mickelsen

Be Kind. Don’t Flame.

Have you ever found yourself responding to an email in anger?  I know sometimes I’m tempted to send off a little terse response. But with email it’s tough enough to communicate an approachable tone even on a good day, that a little terse-ness, even sarcasm, can make you sound like a total jerk. So think before you click send…save a draft, go get a cup of coffee, walk around, and imagine that tomorrow morning someone has taped your e-mail outside your door. Read More

July 2nd, 2010

Kim Mickelsen

Dear AARP – Bite Me!

I really don’t have anything against you folks at AARP, but come on…do you really think that mailing me an AARP membership card and solicitation BEFORE my 50th birthday is a good marketing move?  If so, you should fire the person or company that gave you that advice.

It’ s not like that 21st birthday that you look forward to with great anticipation. Turning 50 isn’t something I stress over (the alternative is worse) instead it’s a birthday I look at with little interest. Read More

June 8th, 2010

bozell

Are You in the Know? Changing Media Landscape.

Staying atop the rapidly changing media environment within the advertising industry is critical for agency business.
 Outsell, which provides research and advisory services to the publishing and information industries, surveyed more than 1,000 US advertisers in December 2009 for its annual “Marketing and Advertising Study 2010.”

Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns
US spending on advertising and marketing projected to increase by 1.2 percent in 2010 to 368 billion dollars
Spending on newspaper advertising expected to drop 8.2 percent to 27 billion dollars
Print media, Read More