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tag: google

January 16th, 2013

Crash of the Titans

So Facebook makes a big announcement on Tuesday about graph search. Headlines proclaim “Facebook Just Declared War on Google.”  The interwebs go nuts with prophecies and commentary. Like after a political debate. And those with beta access start posting all kinds of results like this and stories like this. Read More

April 10th, 2012

srowe

Bozell Marketing Show – Google Glass Project Episode

In this episode of the Bozell Marketing Show, the Scotts spend some time chatting about the Google Glass Project. Google recently released a video featuring some futuristic augmented reality glasses and gave us a sneak peak at what that experience might be like. We have our own insights and opinions about the good, bad, and ugly of these new glasses. We talk about how our lives are currently connected into data and digital experiences already and if these new glasses would help make our lives become more manageable or even more busy. Read More

July 26th, 2010

bwetjen

Get Automatic Website Crawl Error Alerts from Google Webmaster Tools

Google just announced today that within their Webmaster Tools utility you can now receive automatic alerts when the Googlebot experiences a jump in Crawl Errors. You can read the whole post on the Google Webmaster Central blog.

June 24th, 2010

bwetjen

The Smartphone Battle Continues

Today Apple releases the iPhone 4 to the masses. Or, at least it’s the release date. Stories abound of shortages, long lines, and people weeping either over the glories of their new device or devastating depression at not getting one yet. That’s all well and good – and getting a lot of press – but where does this ongoing battle actually stand?

June 24th, 2010

bozell

Are You in the Know? Embrace Digital.

Embrace digital not as a competitor to traditional services, but as a complement.
Digital services continue to be the primary growth engine, but traditional revenue streams are expected to remain significantly larger throughout the forecast period.  Digital spending in the US is expected to account for 26% of all E&M spending in 2014, up from 19% in 2009.
Overall US advertising is expected to increase at a 2.6 % CAGR from $159 billion in 2009 to $180 billion in 2014.   Read More

May 13th, 2010

bozell

Site Retargeting. Should I Be Doing This?

On average 98% of the visitors who browse your site will leave without converting – whether that conversion is an action as simple as joining an e-mail list or as complicated as buying a product.
How Does Retargeting Work?
Retargeting works by anonymously observing consumers’ behaviors while they are visiting your website. Targeted messages are delivered to those consumers after they leave– based on whether or not they completed a desired action. While behavioral marketing in general uses online actions to identify, Read More

April 15th, 2010

bozell

iPad Early Adopters

Apple announced last Thursday that 450,000 iPads had been sold since arriving in stores the prior Saturday. So who are these early adopters?  Not surprisingly, they look a lot like iPhone owners. In fact, 43% already have iPhones and nearly half (48.7%) own iPod touch devices, according to a new iPad user survey from iPhone- and iPad-centric mobile ad network AdColony.
Among other findings, the firm found that 44.3% have a household income level of $100,000 or more and 58% have bachelor’s or graduate or other professional degrees. Read More

April 8th, 2010

bwetjen

Choose Dashes Over Underscores

When naming files and links in your website, use dashes to separate words instead of underscores. Most search engines, like Google, will read dash-separated words as individual keywords where they look at underscore-separated ones as one unit. Read More

March 18th, 2010

bwetjen

Your Right to Anonymity?

Google announced today that they will be adding an option to their popular Google Analytics service that will allow people to opt out of having their web surfing behavior tracked by the application. This move is likely motivated by Google taking heat from data privacy groups, and sounds great on the surface. For marketers and website owners, it has definite implications.

March 15th, 2010

bwetjen

Smartphone Battle Royale

Looks like the gloves are off in the smartphone battle. Apple is currently the undisputed leader. They reinvented the phone and we all know it. They set the bar very high, and everyone else is trying to catch up. Think of what your standard cell phone looked like before the iPhone and what all the latest ones look like now. An amazing evolution in a very short period of time, spurred in large because of Apple’s innovation. It’s going to be very interesting over the next several months, because Google appears to be a great contender for knocking the iPhone off its throne.