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First National Bank “Joy” campaign

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First National Bank

First National Bank This is Omaha

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First National Bank This is Omaha

First National Bank Husker Card

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First National Bank Husker Card

December 4th, 2008

Kim Mickelsen

A Fresh Take on Story Telling

When the largest privately held bank in the nation wants to celebrate its 150th anniversary, one thing is fairly obvious. It’s got to be big. That’s the exact realization Bozell came to when they began work on First National Bank’s 150th anniversary campaign.
We’ve all seen the stereotypical anniversary campaign. They’re two parts historic photos, one part folksy music and a heavy dash of sepia tones. While they might appeal to the history buffs among us, Read More