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tag: Facebook

September 9th, 2016

Social Media Do’s & Don’ts: September 11

This Sunday marks the fifteenth anniversary of the September 11 attacks. Many of us have children who were born post, 9/11 – according to LoHud.com, freshman high school classes are now the first generation of students who were not yet born when the United States was attacked in 2001.  Read More

July 8th, 2015

Dear Facebook

I would like to ask you for a favor.
I use Facebook for business, for personal connections and for book promotion. I used to look forward to checking out my News Feed for all the interesting, entertaining and sometimes even exciting posts. Now I approach with trepidation. There are things I see that turn my blood cold. Some of these things have a major, negative impact on my state of mind, and I can ill afford to have that happen. Read More

June 4th, 2015

Epic Facebook Fail

Facebook is a venue for networking, for keeping up with friends and family, for reaching out and expanding your horizons, and therein lies the danger.
Since my book was released in late 2011, I have had the opportunity and privilege to connect with authors from all over. These folks have expanded my horizons in so many more ways than I could ever have imagined. On a daily basis they teach me, make me laugh and make me think. Read More

August 13th, 2014

Facebook Contests

Facebook has decided to change an important rule around brand-sponsored contests. Changing rules is not surprising since Facebook is consistently evolving. However, there are implications to how success and failure of contests may have been measured in the past.
Up to this point, contests have been a great opportunity to gain Facebook “Likes.” Often times, one of the rules to enter a contest was to first “Like” the brand page. First “Liking” has not been required, Read More

January 16th, 2013

Crash of the Titans

So Facebook makes a big announcement on Tuesday about graph search. Headlines proclaim “Facebook Just Declared War on Google.”  The interwebs go nuts with prophecies and commentary. Like after a political debate. And those with beta access start posting all kinds of results like this and stories like this. Read More

April 6th, 2012

srowe

Bozell Video Chat: Facebook Timeline For Brands And Smart Phone Usage

In this episode the Scotts discuss the new Facebook Timeline change for brand pages and the exploding adoption rates of smart phones in the U.S.  Facebook recently made the switch to move over all brand pages to the timeline format, we discuss some of the implications this will have on brands and how they interact with their audience. Our second topic explores how smart phone usage in the U.S. is exploding and what that means for opportunities and challenges for marketers. Read More

February 17th, 2011

Robin Donovan

Funeral Facebook


Earlier this week I had my first exposure to “funeral Facebook”. A relative passed away and we were sent a link to the funeral home web site where she was being featured. The link took me directly to her page replete with a picture of the deceased, her obituary, a viewing and services schedule as well as a Facebook-type section that enabled visitors to post messages about her to her loved ones. Not surprising when you consider how invasive social media has become in our lives. Read More

July 8th, 2010

bozell

Are You in the Know? Who’s on Facebook?

Do you know who spends the most time on Facebook?
Adults 18-34 spend the most time on the site per week, at 8.5 hours out of 22.4 spent online.  Weekly Facebook time drops to 4.6 hours among users ages 55 and older, representing a lower proportion of that group’s average of 21.5 hours per week on the internet.
Facebook Highly Trafficked by Asians
Facebook usage is heaviest by Asians. Not only did that group spend the most hours per week on the site, Read More

July 2nd, 2010

Laura Spaulding

Bozell Announces the Launch of My Mango

(Omaha, Neb. – July 2, 2010) – Bozell, a creative marketing communications company, is proud to announce the launch of its latest Facebook canvas page, My Mango. The canvas page was created for an exciting all-natural frozen yogurt shop moving to Omaha. Red Mango is one of the nation’s fastest-growing, all-natural, non-fat frozen yogurt franchises.
To enhance the user experience for Facebook fans of the Red Mango’s first Omaha store at Shops of Legacy, Read More

June 24th, 2010

bozell

Are You in the Know? Embrace Digital.

Embrace digital not as a competitor to traditional services, but as a complement.
Digital services continue to be the primary growth engine, but traditional revenue streams are expected to remain significantly larger throughout the forecast period.  Digital spending in the US is expected to account for 26% of all E&M spending in 2014, up from 19% in 2009.
Overall US advertising is expected to increase at a 2.6 % CAGR from $159 billion in 2009 to $180 billion in 2014.   Read More