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tag: Borsheims

November 22nd, 2010

bozell

LUX is Making a Comeback

Now that the financial crisis is no longer a crisis, but rather a healing wound – perhaps one that’s slow to heal – the sales and promotion of LUX items from high-end companies is once again turning heads. Although luxury companies still produced and sold items in the past few years, be it in more limited numbers, promotions were dormant during the monetary meltdown.
Borsheims Jewelry and Gifts, for example, followed a similar business method in recent years. Read More

July 2nd, 2010

Laura Spaulding

An Identity of Its Own

Borsheims is one of the largest independent jewelry stores in the country and has successfully branded their name and identity as a high-quality product. Their 10th Annual Swiss Watch Faire, as part of the 2009 Borsheims Holiday Campaign, required an identity of its own. We wanted the faire to be more than just an exhibition for watch vendors. We wanted to add some style and enhance the attendee experience. With objectives of growing in-store attendance and sales for the event, Read More

March 30th, 2009

Kim Mickelsen

Wearable Branding

Borsheims, an Omaha jewelry store known for its extensive selection, exemplary customer service and “Borsheims’ price,” was looking for a way to reach a broad audience to promote a variety of in-store events and special offerings.
The Qwest Center Omaha Arena is one of the premier venues in the Midwest. It seats up to 18,300 and has been the host to events such as Creighton University basketball, UNO hockey, the Rolling Stones, AC/DC, U2 and Kenny Chesney. Read More

March 30th, 2009

Kim Mickelsen

Diamond Days on 13th Street


Borsheims, a jewelry store known for its extensive selection, exemplary customer service and exceptional “Borsheims price,” was looking for a way to capitalize on the excitement in Omaha during the College World Series timeframe. The idea of Diamond Days was born.
Diamond Days main objectives were to sell diamond stud earrings, launch a trade-up program, and obtain lead information from new customers. A tent was designed that replicated the famous Borsheims Box with a burgundy bow, Read More

December 4th, 2008

Kim Mickelsen

Extending the Party

Berkshire Hathaway is well known for having the most expensive stock price on the market. The company is also well known for its annual shareholders meeting in Omaha, Nebraska. This event has become a lot more than a stuffy shareholder’s meeting. It has become a destination event for thousands of shareholders and Warren Buffett fans throughout the world. This year roughly 40,000 people came to listen to the ‘World’s Richest Man’ and to attend the exciting and high profile events during the weekend celebration. Read More