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tag: apple

January 7th, 2013

Exploring the e-book industry

Occasionally I find myself spending hours online researching something merely to satisfy my own curiosity sparked by some personal experience or some random reference in an article. Read More

July 18th, 2012

Eternal Beta Episode 7 – aisle411 and the new OSX

Is it the future of in-store shopping or just another flash in the pan? Scott and Nathan look at the aisle411 mobile app. Available for iOS and Android, the app aims to change the way you shop in stores by providing a map of where your items are before you even get there. And being the Apple fanboy’s they are, the guys take a little bit of time to talk about the imminent release of OSX Mountain Lion and how it will bring more cohesiveness to the Apple ecosystem. Read More

April 24th, 2012

Episode 2 – Apple Store Cloud & Apple’s New Operating Upgrade

In this latest episode of Bozell’s video podcast, Eternal Beta, Scott Rowe and Nathan Anderson discuss some new things from Apple. Scott covers how Apple is currently in a testing mode for a cloud based backup system for their stores. Nathan talks about some interesting insights into what will happen when Apples Mobile Me goes away and how they are trying to seamlessly get their customers into their new operating upgrade. Read More

October 6th, 2011

Insanely Great

The news of Steve Jobs’ death is dominating the news right now and for good reason. He has helped change the world for the better. Those of us in the creative and advertising fields are likely intimately familiar with Jobs’ work and Apple products in general. There’s a reason his passing is news, and a reason that people who never knew him are feeling as if a friend has died.

June 24th, 2010

bwetjen

The Smartphone Battle Continues

Today Apple releases the iPhone 4 to the masses. Or, at least it’s the release date. Stories abound of shortages, long lines, and people weeping either over the glories of their new device or devastating depression at not getting one yet. That’s all well and good – and getting a lot of press – but where does this ongoing battle actually stand?

March 15th, 2010

bwetjen

Smartphone Battle Royale

Looks like the gloves are off in the smartphone battle. Apple is currently the undisputed leader. They reinvented the phone and we all know it. They set the bar very high, and everyone else is trying to catch up. Think of what your standard cell phone looked like before the iPhone and what all the latest ones look like now. An amazing evolution in a very short period of time, spurred in large because of Apple’s innovation. It’s going to be very interesting over the next several months, because Google appears to be a great contender for knocking the iPhone off its throne.

March 8th, 2010

Kim Mickelsen

And Now, in the Best Product Placement Category

Ok, so we all know the results from last nights’ Oscars: Sandra Bullock was awarded best actress, Jeff Bridges was best actor and Kathryn Bigelow was the first woman to win Best Director. But here’s something that may surprise you that I found while doing a quick scan of the news today.
In the 44 films in 2009 that topped the box office for at least one weekend, an Apple logo or device could be seen in at least 18 of them. Read More

January 31st, 2010

Kim Mickelsen

Jobs Trumped Obama This Week in the Socialsphere

Obama may have had more positive response in the social media chatter as a result of his first State of the Union speech, but Jobs had nearly 7 times the volume.

Great infographic in Mashable thanks to social media analytics firm Viralheat. Read More

January 29th, 2010

Kim Mickelsen

Contextual Advertising Gone Bad

Somehow I doubt this was the kind of context Amazon had in mind when they made this media buy.

Spotted on TechCrunch. Read More

January 27th, 2010

Kim Mickelsen

Apple Dots Another i

By the time Apple made its formal unveiling today of the iPad, the only real surprise was the price point.  (Jobs’ presentation is worth watching.) Read More