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tag: Advertising

March 23rd, 2017

Jim Minge

The SXSW Music Factory

For all that has changed over three decades of the South by Southwest Music Festival (SXSW), one thing remains a constant: “Band” and “Brand” is still a single letter apart.  Read More

January 30th, 2017

David Moore

Dispatch from Middle America: Why your Super Bowl ad will be a waste of money.

Marketers of America, I already know your Super Bowl ads are probably going to be a waste of money. Here’s why: The same know-it-alls who misread the American zeitgeist are the ones who are making your Super Bowl ad. Read More

December 12th, 2016

David Moore

Free Ad Day: Exhilarating, Exhausting & Very Worth It

As a creative director, I constantly bemoan what I see as the worst thing that has happened to the ad industry over my career (no, it’s not the advent of the celebrity creative director.) Hang around me long enough, and you’re bound to hear me say “It used to be about ‘what’s the best idea you can have.’ Today, it’s ‘what’s the best idea you can have RIGHT NOW!?!’” Timelines have always been a challenge, but now it’s absolute madness. Read More

June 24th, 2016

Media Kickbacks and Rebates?

The Upfront section of the June 13th issue of AdWeek has brought to light an issue that has perplexed me for nearly 20 years. The article discusses the recent ANA eight-month study focusing on media buying practices. The study has highlighted some “disconnects” between media buying organizations and their clients. One of the major concerns addressed is the fact that many media buying organizations regularly receive kickbacks and rebates from the media as an incentive to buy. Read More

June 8th, 2016

So which is it – the SHOW or the SCREEN?

I’m wondering if it’s a good thing to comprehend great differences in the creation and delivery of advertising content over the past – yikes – 35 years. Read More

May 11th, 2016

A Win for Simplicity – Instagram’s New Look

Instagram has become known as a collection of colorful images and videos published with varying hues. Their updated logo and app now match this vivid community.
As detailed in Instagram’s blog post on Wednesday, “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.”  Read More

July 26th, 2015

The Heartbeat of Innovation –

Do you feel that pulse?!
It may be the bias of my passion for the marketing and advertising business that drives me to enthuse about the innovation – or at least the potential to innovate – that is at the heart of it.
 
New product development, restaging a dated product, generating brilliant and breakthrough creative, discovering new markets, and so many more opportunities to innovate: the possibility for building something truly novel is a rush, Read More

April 20th, 2015

Perception vs. Reality – Makes All The Difference

In the business of communicating, perception vs. reality is a daunting concept. Sometimes we strive to make perception and reality align, and sometimes that alignment is not optimal. Regardless of which works best, we are fully aware that our ability to control perception is a lot like catching the wind. At best we can influence in an impactful way.
We talk about perception vs. reality a lot. I’m sure there are folks that think: is it really that big of a deal? Read More

June 2nd, 2014

The inside scoop on Toilet Paper

A year or so ago I was asked – through my blog on menopause – to participate in helping to “name” a new product offering by Kimberly-Clark. They wanted a cute/clever name for the pairing of toilet paper and wipes for women 50+. I was aghast!
What were they thinking? More to the point, what were they implying? That women 50+ leak waste? Read More

April 2nd, 2014

From Bad to Worse

We’ve all seen bad advertising. Really bad advertising. It’s pretty much everywhere, right? But today I was stopped dead in my online tracks. My jaw dropped. It was so horrific I thought for sure Omaha.com had been hacked by some prankster.
But alas, it’s real. LowerMyBills is known for some crappy ads, but this takes the cake. They actually paid someone to create this abomination. What’s worse, some hack used flash to create it. Wonder if they proudly display it in their portfolio? Read More