Baby Boomers are well into the 50+ age group defined by AARP as aging. But we’re not old. And we will never be old.  Read More

Don’t get so close to the avoidance product or service you’re marketing that you forget it’s not a subject welcomed with open arms. You may come up with a “kick ass” new promotion for adult diapers, but if you wave it openly in the face of your target audience – especially if it’s open enough to be observed by others close to them – you might find yourself permanently banned from their considered set. No one wants to come home to a flyer waving from their doorknob suggesting that their almost certain incontinence can be solved at a discount! Read More