tag: AARP

March 3rd, 2017

Robin Donovan

Will AARP Disrupt Aging with a $10,000 Award?

Baby Boomers are well into the 50+ age group defined by AARP as aging. But we’re not old. And we will never be old.  Read More

July 20th, 2010

Robin Donovan

Tips for Marketing a Product or Service in an Avoidance Category

Don’t get so close to the avoidance product or service you’re marketing that you forget it’s not a subject welcomed with open arms. You may come up with a “kick ass” new promotion for adult diapers, but if you wave it openly in the face of your target audience – especially if it’s open enough to be observed by others close to them – you might find yourself permanently banned from their considered set. No one wants to come home to a flyer waving from their doorknob suggesting that their almost certain incontinence can be solved at a discount! Read More