Strategic Planning

We create an airtight strategy that covers your long- and short-term goals and gets you the best ROI.

Our job is to help you grow. Plain and simple. And as a strategic partner, we’re able to prioritize and reprioritize in order to see the best return on investment over time. Our process starts with determining your business objectives, auditing existing or current marketing activities, and doing a full competitive review. Then we build a strategic marketing plan that meets your needs. From there, we follow through. We don’t just provide you with brand positioning; we give you the plan that you can roll out. We show you how to use your brand. And, because we do everything in-house, it’s all one, smooth streamlined process, making it easier and more efficient for you.

Rebranding & Repositioning

Staying true to the personality and unique value propositions of your brand, we’ll help you adapt as the market changes.

The way people communicate and how they make purchasing decisions continues to change almost daily. So, it’s important your brand grow and adapt to the new ways. As advertisers, we’re constantly staying on top of the latest best practices. And from logos to UX design to full PR and social campaigns, we have the experience and know-how to provide effective solutions for your brand.

Brand Research & Positioning

We entrench ourselves in your current brand position, target audience, competitive landscape and market trends in order to build your brand blueprint.

How do you identify as a brand? What differentiates your products and services in the marketplace? Both of these questions play a huge role in your market position. With the key insights we can uncover regarding both your brand and your target audience, we can create a positioning strategy for your brand that far exceeds your competitors. We can help put you in front of potential customers and generate brand loyalty with your current customers.

Whether you need us to position your current brand or help you with rebranding, we utilize our Branding From The Inside Out strategy to determine the best marketing approach. The three primary phases include:

• Phase 1: Discovery

This phase is all about discovering key insights – both internally and externally – and figuring out how it should all fit together for a complete and rich story with the right brand positioning to break through the clutter in the marketplace. To do this, we utilize our Smartargeting® process, which allows us to go beyond what we see on the surface and dig deep for special and unique advantages that will help us shape an effective marketing plan for your brand. The insights we uncover come from a combined use of:

• Qualitative Research
• Quantitative Research
• Focus Groups
• Surveys
• User Testing
• Stakeholder Interviews
• Market Trend Analysis
• Sales Figures Analysis
• Account Planning

• Phase 2: Assessment

From the insights, we develop brand concept statements and possible brand positions. Then we put them to the test, both inside the company and in the marketplace. After the testing, the brand statement is finalized and fleshed out appropriately for each audience.

• Phase 3: Re-orientation

Companywide buy-in is essential for success, so this phase helps all involved understand and internalize the brand, as well as discover their own roles. From the initial “sell-in/buy-in” process to a plan for how to sustain momentum over time, this phase is critical to the overall success of your rebranding efforts.

Go-to-Market Strategy

Starting with your business objectives, and armed with actionable insights, we’ll determine and create the most integrated and engaging communication.

Communication plans and activation (or reactivation) strategies are only effective if they work collectively across all channels. With your needs and goals as our compass, as well as the key insights we’ve discovered for your brand, we determine approaches to paid, owned, earned and shared media that all work together seamlessly. And we offer full transparency in terms of scope of work. All of this together is how we ensure your dollars are being used efficiently and that you’re getting a campaign that will truly meet your business objectives.