Latest

Social Media

August 10th, 2017

scygnarowicz

Sprout Sessions Recap

Social media is one of the fastest growing marketing segments out there. Platforms are always changing, and the industry reaches new depths of innovation daily. For any industry, it’s important to stay ahead of emerging trends and understand the factors influencing them. Read More

June 27th, 2017

scygnarowicz

Social Media is Becoming the New TV

Wait, what just happened?
I, like many young adults, am often guilty of trying to multitask when watching TV. Aka, I get on social media and miss what’s happening right in front of me. Read More

2016 CWS Sandlot

Digital

H&H Kia Radio Party

August 5th, 2016

Thinking about posting about the Olympics? Think again.

With the Rio Olympics kicking off tonight, tons of brands are excited to incorporate posts about the Summer Games into their social assets. Unfortunately, if you’re not officially sponsoring this event, you cannot. Yes, you read that right. Read More

August 13th, 2014

Facebook Contests

Facebook has decided to change an important rule around brand-sponsored contests. Changing rules is not surprising since Facebook is consistently evolving. However, there are implications to how success and failure of contests may have been measured in the past.
Up to this point, contests have been a great opportunity to gain Facebook “Likes.” Often times, one of the rules to enter a contest was to first “Like” the brand page. First “Liking” has not been required, Read More

December 13th, 2013

Bozell Wins Multiple Public Relations, Interactive and Design Awards

Creative marketing communications firm Bozell received multiple international and local industry awards this fall for public relations, interactive and design. Read More

February 14th, 2013

Is Social Listening Creepy?

Companies regularly eavesdrop online to understand how people think about them, but they do not always respond/engage
32% of people don’t realize anyone is listening
40% of people feel their privacy is being invaded through listening
50% of people feel companies should be listening to make product/service improvements
60% want companies to respond to complaints

The short answer is yes. To some people, listening is creepy. However, if listening to public conversations can lead to improvements, Read More

July 6th, 2012

Intern Confessions

Getting Generation Y to Care and Believe in Causes: Generation Y, which I belong to, seems to think that they know more than their parents these days. You could attribute this to the typical generational gap but maybe there’s really something to it. We’re at an interesting point in history where a message no matter how small can reach millions within a few clicks of mouse, and I find that to be amazing and powerful. My generation grew up along with the technology boom and it’s second nature to us because that’s all we’ve ever known. Read More

June 20th, 2011

Kim Mickelsen

Good Clients Make Good Friends

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:

Understand they have bad days, good days, days they need you and days they need to be left alone
Give them a second chance if they make a mistake
Give them a hand when you can
They have different levels of knowledge (sometimes you have to walk them through things)
Show them something new, Read More