June 20th, 2011

Kim Mickelsen

Good Clients Make Good Friends

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:

Understand they have bad days, good days, days they need you and days they need to be left alone
Give them a second chance if they make a mistake
Give them a hand when you can
They have different levels of knowledge (sometimes you have to walk them through things)
Show them something new, Read More

August 3rd, 2010

Robin Donovan

A Simple Way to Improve Your Writing

Most people use three different sentence formats when they write. With only these three variations your writing can get monotonous. If you expand your repertoire to include six additional sentence formats your writing will automatically seem more sophisticated and be more appealing to the reader. Don’t let the “grammar” scare you, once you read the examples it all starts to make sense. Here are the different formats that can transform your writing and they’re very simple to master if you use these guidelines:
Main clause: subject + verb + completers

Jeremiah walked home. Read More

April 21st, 2010

Robin Donovan

Job Hunting Tips for New Graduates

Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in. Read More

March 8th, 2010

Kim Mickelsen

Don’t Overlook the Basics

Feeling data rich and insight poor? We’re inundated with data. It’s everywhere. We have performance data from our marketing efforts. We can slice and dice it every which way. Drill down into minuet detail. Yet, the sheer volume can sometimes be more confusing than helpful. Making it easy to overlook the obvious.
I was talking to a marketer today who was struggling to glean some insights from a mass of campaign data. He had an impressive amount of data on every imaginable part of the campaign, Read More

February 16th, 2010

Kim Mickelsen

How to Apply RFM Segmentation to Your Email Database

RFM is a behavioral marketing segmentation technique that direct marketers have been using for years to identify their best customers in order send them special, tailored offers. Read More