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Smartargeting

March 14th, 2012

Will SXSW Hottest Trends Live Outside SXSW?

As covered in a slew of other blog posts covering SXSW, there was one tech trend that climbed above the others this year, the geo-location meetup. Think of it as using your mobile phone location for connecting rather than just broadcasting.

March 13th, 2012

The future retail experience using mobile technology

One of the more interesting panels I addend at SXSW was titled FutureShop – Virtual QR Stores NFC Receipts and more. The focus of the panel discussion was obviously mobile and how consumers have changed their behaviors. Read More

June 16th, 2011

It’s Finally Here

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone involved. And every year is special. However, this year is extra special, new and exciting. New place, new traffic patterns, Read More

October 26th, 2010

Kim Mickelsen

Gartner Identifies the Top 10 Strategic Technologies for 2011

Technology research firm Gartner recently released their list of the top 10 strategic technologies for 2011. Gartner defines ‘strategic technologies’ as those that have just matured or are still emerging.
I was struck by the fact that at least six of the technologies have already, or will, impact brand strategy and communications planning. Many of these are already being employed at some level.
Listed below are the six technologies with a brief explanation taken from the Gartner press release. Read More

February 6th, 2010

Robin Donovan

Check Your Mailing Lists – Please!

For those of you trying to make a positive impression on perspective customers there’s one really good starting place – your mailing lists.  People who send me mail often fail to impress me right off the bat because they’re often sending the same piece to the General Manager who left here eight years ago.  Ouch.  That’s a lot of money to make an impression that was probably worse than what I thought of you before!
And then there are the companies that send me two or three of the same piece – at the same time!  Read More

February 3rd, 2010

Kim Mickelsen

Not Only is Signage Getting Smarter, But Soon it May Be Watching You Too

At the National Retail Federation Convention (NRF) last month, Intel demonstrated prototypes of innovative and interactive digital signage that can customize messages to viewers based on key data points determined through the use of anonymous video analytics.
As a viewer looks at the system screen, the built-in camera technology analyzes data such as gender and age, audience composition, time-of-day and other criteria, which enable the system to display tailored content and graphics based on estimated demographics. Read More

January 30th, 2010

Kim Mickelsen

Another Step Towards Industry Transparency in Online Privacy

In the latest attempt to thwart regulators, the online advertising industry has agreed on an iconic bit of branding that will be included on online ads that use behavioral data.  The intent of this new standard “i” icon is to educated consumers about targeted ads.
When consumers click on the icon they will be taken to a page explaining how the advertiser uses their Web surfing history and demographic profile to send them certain ads.
Consumers should  start seeing this icon along with phrases like “Why did I get this ad?” Read More

February 10th, 2009

Kim Mickelsen

The Creation of The Sausage Factory Seminar Series

We’ve create a practical how-to seminar series on a variety of marketing topics because we’ve seen first hand the need for a “preventative medicine” type of approach when it comes to effective marketing techniques being used today.