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Public Relations

October 18th, 2016

Detroit Doctor Dissed by Delta, Google’s Mobile-Only Search Index … and Miranda Sings?

Need to find better ways to repurpose your content? Not exactly sure what Blockchain is?  Read More

2016 CWS Sandlot

National Safety Council

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National Safety Council

June 20th, 2011

Kim Mickelsen

Good Clients Make Good Friends

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:

Understand they have bad days, good days, days they need you and days they need to be left alone
Give them a second chance if they make a mistake
Give them a hand when you can
They have different levels of knowledge (sometimes you have to walk them through things)
Show them something new, Read More

August 3rd, 2010

Robin Donovan

A Simple Way to Improve Your Writing

Most people use three different sentence formats when they write. With only these three variations your writing can get monotonous. If you expand your repertoire to include six additional sentence formats your writing will automatically seem more sophisticated and be more appealing to the reader. Don’t let the “grammar” scare you, once you read the examples it all starts to make sense. Here are the different formats that can transform your writing and they’re very simple to master if you use these guidelines:
Main clause: subject + verb + completers

Jeremiah walked home. Read More

April 21st, 2010

Robin Donovan

Job Hunting Tips for New Graduates

Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in. Read More

February 27th, 2010

srowe

Communication Beyond the Keyboard

With the advent of the Internet and social networking sites, we have all become more comfortable and complacent in communicating with clients and colleagues online. What we forget is that for thousands of years before the digital revolution, our primary form of communication has always been face-to-face conversation. It is important for us to step away from our keyboards from time to time and have a real conversation with someone. Read More

February 5th, 2010

Kim Mickelsen

Translating PR Results Into the Language of Business

If you doubt the importance of measurement and metrics, consider the results of a recent Gallup Poll, which showed that executives spend 24% of their time on “plan measurement and monitoring,” second only to “strategic thinking/planning.” Read More