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Media Case Studies

July 13th, 2010

Laura Spaulding

Raising the Bottom Line

Catholic Charities of the Archdiocese of Omaha is the largest NGO social services provider in Nebraska, serving a population of approximately a million people of all faiths in the 23 counties which compose the Archdiocese.
The work that Catholic Charities performs isn’t flashy or glamorous – working with the hungry, addicted, abused, voiceless or forgotten – but the services offered to thousands of children, families, individuals and seniors are essential to the health and strength of the communities served. Read More

December 4th, 2008

Kim Mickelsen

Starting a New Conversation

The National YWCA was an aging organization that faced impending extinction if it didn’t begin to reach out to younger generations for membership, volunteers and financial support.
By working with a 22-member branding committee, Bozell positioned the YWCA USA as a vibrant organization committed to eliminating racism and empowering women.
We developed online and printed toolkits of marketing materials for use by more than 300 local associations, including print ads, radio spots, posters, collateral and more. Read More

December 4th, 2008

Kim Mickelsen

A Fresh Take on Story Telling

When the largest privately held bank in the nation wants to celebrate its 150th anniversary, one thing is fairly obvious. It’s got to be big. That’s the exact realization Bozell came to when they began work on First National Bank’s 150th anniversary campaign.
We’ve all seen the stereotypical anniversary campaign. They’re two parts historic photos, one part folksy music and a heavy dash of sepia tones. While they might appeal to the history buffs among us, Read More

December 3rd, 2008

bozell

The Greatest Show on Dirt

Morris Jacobs, one of our founders, was one of four Omaha businessmen to convince the NCAA to bring its men’s baseball tournament to the city in 1950. We’ve been involved in building the event ever since. And loved every minute of it.
Our job? To get the word out. To make sure those who plan to attend have all the information they need. To continuously promote the event in order to reach new prospects. Through a combination of advertising, Read More

November 21st, 2008

bozell

Year Round Water Fun


What is a vacation? To some it’s a destination. To others it’s spending extra time with friends and family.  These things and more can be obtained close to home with a Staycation at a CoCo Key indoor water park.
CoCo Key Water Parks are connected to hotels, but you don’t need to be a guest of the hotel to enjoy the water park. Besides water slides, a lazy river and other water entertainment, CoCo Key also features a full restaurant and bar along with cabanas that can be rented for larger groups and birthday parties. Read More

November 21st, 2008

bozell

Grass Roots Media at Work


Besides providing overall quality health care services, Alegent also promotes messaging around preventive health services and well being.
Alegent provides services that consumers do not always associate with major health systems including classes and services on weight management and healthy cooking. This lifestyle focus has provided a great platform to implement non-traditional grassroots marketing components, an area of expertise for Bozell.
Signs placed outside high traffic stores in area malls provide clever reminders to shoppers. Read More