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Westlake Grill Match

July 19th, 2010

Kim Mickelsen

CWS Text Alerts


When fans attend the College World Series they want to be in the know, not just about game updates but also related updates about all the surrounding special events.
We established an opt in text alert service in 2006 for fans to get info via their phones and the program has continued to grow.  In 2010 the number of subscribers grew 6 fold, a clear indication of the ever increasing demand for mobile information. Read More

April 23rd, 2010

Laura Spaulding

Punch the Clock. Then Punch Yourself.


Most kids looking for summer employment reduce themselves to getting coffee, flipping burgers or shoveling poo, but Bozell offers another option. Bozell has been recognized for an outstanding summer internship program. The application is rigorous: seeking only the most talented students to fulfill roles in various agency departments. Our objective this year was to create a fun and easy-to-use online application site for the intern program. We wanted to draw many quality applicants and a bit of traffic recognition for Bozell. Read More

December 4th, 2008

Kim Mickelsen

Short Codes Create Short Cuts for Fans


Because of the way the NCAA College World Series is set up as a double elimination, the event is fairly fluid and many fans come into Omaha without tickets hoping to get them on site.  As teams are eliminated, tickets are turned in and then available for sale.  Further, out-of-town fans are not familiar with Omaha and don’t know where to turn for information.  To make the event as simple as possible for fans to attend, Read More

December 4th, 2008

Kim Mickelsen

Starting a New Conversation

The National YWCA was an aging organization that faced impending extinction if it didn’t begin to reach out to younger generations for membership, volunteers and financial support.
By working with a 22-member branding committee, Bozell positioned the YWCA USA as a vibrant organization committed to eliminating racism and empowering women.
We developed online and printed toolkits of marketing materials for use by more than 300 local associations, including print ads, radio spots, posters, collateral and more. Read More

December 4th, 2008

Kim Mickelsen

Extending the Party

Berkshire Hathaway is well known for having the most expensive stock price on the market. The company is also well known for its annual shareholders meeting in Omaha, Nebraska. This event has become a lot more than a stuffy shareholder’s meeting. It has become a destination event for thousands of shareholders and Warren Buffett fans throughout the world. This year roughly 40,000 people came to listen to the ‘World’s Richest Man’ and to attend the exciting and high profile events during the weekend celebration. Read More

December 4th, 2008

Kim Mickelsen

Being Selective Pays Off


Mooney Airplane Company planned to unveil two new models of airplanes at the Oshkosh Air Show and wanted to get invitations into the hands of select people who would be prime candidates to test fly the new models at the show.

Through analysis and modeling, Bozell SmarTargeting culled an email database of hot prospects that met specific selection criteria from within the overall Mooney prospect database.
After identifying the prospects we created and sent an exclusive email notice containing a link that clicked through to a flash-based experiential microsite evite.  Read More

December 3rd, 2008

Kim Mickelsen

Tapping the Power of Enthusiasts


Mooney manufacturers high performance, single engine, piston aircrafts. In fact, they make the fastest single engine piston aricraft on the market. Mooney owners are passionate about their aircraft and the history of the company. These rabid fans love to talk about their aircraft and discuss anything Mooney.
We developed and launched a new application within their website to allow these “Mooniacs” to contribute their thoughts and photographs to improve their own Mooney experience. Hundreds of these enthusiasts have registered to become part of this select group. Read More

December 3rd, 2008

Kim Mickelsen

CWSomaha.com is Series Central


While NCAA.com and other media sites do a tremendous job of covering the game action, the role of the College World Series site (www.cwsomaha.com) is to provide deeper information about event logistics, tickets and activities before and during the Series to those who plan to attend.
Filled with ticket and event schedule information, an FAQ section, parking and shuttle data, photo galleries, trivia polls, e-cards as well as other things to do in Omaha during the Series, Read More

December 3rd, 2008

bwetjen

Keep On Trucking


Slipstreem Aerodynamics produces the Showtime 100, an aerodynamic add-on for semi trailers that helps reduce drag and increase stability. As a result, truck owners save fuel and wear and tear on the engine, tires, and trailer. Drivers experience improved truck handling, and the device requires no driver interaction when backing into a dock – a big advantage over add-ons produced by other manufacturers.
We were involved in developing a new look and feel for Slipstreem Aerodynamics, Read More