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June 8th, 2012

2012 Interns

Now this is a story all about how
Our lives got flipped, turned upside down
And we’d like to take a minute just sit a spell
We’ll tell you how we became interns at a place called Bozell. Read More

March 30th, 2009

Kim Mickelsen

Friends in High Places


In 1982, insurance executive William M. Kizer realized that preventing disease was often more cost-effective than curing it. He envisioned a non-profit organization made up of corporate members interested in promoting healthy work places through education, incentives and idea sharing. He founded Wellness Council of the Midlands, or WELCOM for short. The idea was years ahead of its time, and today, hundreds of corporations belong to their local Wellness Council and reap its rewards through lower insurance premiums and motivated employees. Read More

December 4th, 2008

Kim Mickelsen

A Tour to Remember


Cirque’s show Saltimbanco embarked on a tour of over 40 arenas across Canada and the United States. The new tour model allowed Cirque du Soleil to bring its shows to additional cities, giving more people than ever the opportunity to enjoy a Cirque du Soleil show in their own city. The tour made a stop in Kansas City, and our goal was to gain media coverage of the event and also increase ticket sales for the tour stop by reaching out to area residents in and around the Kansas City Metro area. Read More

December 4th, 2008

Kim Mickelsen

Extending the Party

Berkshire Hathaway is well known for having the most expensive stock price on the market. The company is also well known for its annual shareholders meeting in Omaha, Nebraska. This event has become a lot more than a stuffy shareholder’s meeting. It has become a destination event for thousands of shareholders and Warren Buffett fans throughout the world. This year roughly 40,000 people came to listen to the ‘World’s Richest Man’ and to attend the exciting and high profile events during the weekend celebration. Read More

December 4th, 2008

Kim Mickelsen

A Fresh Take on Story Telling

When the largest privately held bank in the nation wants to celebrate its 150th anniversary, one thing is fairly obvious. It’s got to be big. That’s the exact realization Bozell came to when they began work on First National Bank’s 150th anniversary campaign.
We’ve all seen the stereotypical anniversary campaign. They’re two parts historic photos, one part folksy music and a heavy dash of sepia tones. While they might appeal to the history buffs among us, Read More