Dialogue Relations

February 26th, 2010

Kim Mickelsen

Apparently Sorry Didn’t Cut It

I wasn’t the only one unimpressed by Tiger Woods’ public apology. Today (Friday) Gatorade officially dropped Tiger Woods after “unofficially” dropping him in December.  “We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” said a Gatorade spokeswoman in an announcement Friday.
AT&T and technology outsourcing and consulting company Accenture have already ended their sponsorships, while others, such as Procter & Gamble Co.’s Gillette and Swiss watch maker Tag Heuer, Read More

February 21st, 2010

Kim Mickelsen

When Brands Say They’re Sorry

“To err is human; to forgive divine.” —  Alexander Pope
The fact is, we all make mistakes. So do brands. And we all learn the hard way that people never listen more closely than when you admit failure. While there are lots of examples, recently we’ve seen two big brands own up to problems and mistakes and publicly apologize. In very different ways.
Friday Tiger Woods’ abject, and very rehearsed, press conference/public apology came off as as a bit insincere to me. Read More

February 17th, 2010

Kim Mickelsen

Repercussions of Bellygate

Unless you’ve been pretty sheltered this week, you’ve probably heard about the Kevin Smith/Southwest Air run in that rang out around the world in media stories and people buzzing with phrases like TTTF (too fat to fly). The director and actor said a pilot ejected him from a Southwest Airlines flight from Oakland to Burbank, saying he didn’t fit properly in a single seat. Smith turned to Twitter, then his SModcast and his blogRead More

February 5th, 2010

Kim Mickelsen

Verizon’s Digital Coupon Marketing Gaffe

Perhaps the folks at Verizon should have done some homework before promoting the launch of its spend-smart digital coupons as “a free digital coupon service for its wireless and FiOS TV customers that can help them save money on their next trip to the grocery store” to avoid stepping in it.
When I read the announcement here and here, my first thought was, big deal, how is this different from what anyone (not just Verizon customers) can do with CellfireRead More

January 31st, 2010

Kim Mickelsen

Jobs Trumped Obama This Week in the Socialsphere

Obama may have had more positive response in the social media chatter as a result of his first State of the Union speech, but Jobs had nearly 7 times the volume.

Great infographic in Mashable thanks to social media analytics firm Viralheat. Read More

January 27th, 2010

Kim Mickelsen

Apple Dots Another i

By the time Apple made its formal unveiling today of the iPad, the only real surprise was the price point.  (Jobs’ presentation is worth watching.) Read More

January 21st, 2010

Kim Mickelsen

Could a Frictionless Experience Overcome Resistance to Paid Content on The New York Times Site?

We pay a lot for access — think about your cable or wireless bill.  We may not like it. But that’s the way it is, and we accept it.  Could the same premise work for news? Wednesday, The New York Times announced that it would begin charging for content in 2011. It won’t affect the one-click wonder or casual viewer because The Times plans to use a metered payment system that would allow users to view a certain number of articles for free each month, Read More

January 14th, 2010

Kim Mickelsen

Mobile Giving Options Make it Quick and Easy to Help Now

American Red Cross launched a mobile fundraising effort on January 12, approximately three hours after the earthquake struck Haiti. As of 9am today, less than two days later, more than $3 million has been raised. And it keeps coming. Read More

November 20th, 2009


“The Brand is No Longer Yours”

Good article by Andrew McAfee on the Harvard Business Review blog, discussing the fallacy of centalized brand control and planned messaging in the digital age.
 HBR 11-13-09 Read More

October 5th, 2009

Robin Donovan

Get Ready to Get Messy

In this age of technology it is a known fact that “they” know more about us than we would ever care to have them know.  Does that mean Big Brother is here?  In some ways you have to admit that he is, but in other ways there is an alarming lack of corporate watchdogs guarding the rep of famous, or infamous, brands.
Social media 101 tells us that you have to get in there and know what is being said about your brand.  Read More