Dialogue Relations

February 26th, 2010

Kim Mickelsen

Apparently Sorry Didn’t Cut It

I wasn’t the only one unimpressed by Tiger Woods’ public apology. Today (Friday) Gatorade officially dropped Tiger Woods after “unofficially”… Read More

February 21st, 2010

Kim Mickelsen

When Brands Say They’re Sorry

“To err is human; to forgive divine.” —  Alexander Pope The fact is, we all make mistakes. So do brands…. Read More

February 17th, 2010

Kim Mickelsen

Repercussions of Bellygate

Unless you’ve been pretty sheltered this week, you’ve probably heard about the Kevin Smith/Southwest Air run in that rang out… Read More

February 5th, 2010

Kim Mickelsen

Verizon’s Digital Coupon Marketing Gaffe

Perhaps the folks at Verizon should have done some homework before promoting the launch of its spend-smart digital coupons as… Read More

January 31st, 2010

Kim Mickelsen

Jobs Trumped Obama This Week in the Socialsphere

Obama may have had more positive response in the social media chatter as a result of his first State of… Read More

January 27th, 2010

Kim Mickelsen

Apple Dots Another i

By the time Apple made its formal unveiling today of the iPad, the only real surprise was the price point. … Read More

January 21st, 2010

Kim Mickelsen

Could a Frictionless Experience Overcome Resistance to Paid Content on The New York Times Site?

We pay a lot for access — think about your cable or wireless bill.  We may not like it. But… Read More

January 14th, 2010

Kim Mickelsen

Mobile Giving Options Make it Quick and Easy to Help Now

American Red Cross launched a mobile fundraising effort on January 12, approximately three hours after the earthquake struck Haiti. As… Read More

November 20th, 2009


“The Brand is No Longer Yours”

Good article by Andrew McAfee on the Harvard Business Review blog, discussing the fallacy of centalized brand control and planned messaging in… Read More

October 5th, 2009

Robin Donovan

Get Ready to Get Messy

In this age of technology it is a known fact that “they” know more about us than we would ever… Read More