Latest

Dialogue Relations

March 14th, 2012

Will SXSW Hottest Trends Live Outside SXSW?

As covered in a slew of other blog posts covering SXSW, there was one tech trend that climbed above the others this year, the geo-location meetup. Think of it as using your mobile phone location for connecting rather than just broadcasting.

June 16th, 2011

It’s Finally Here

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone involved. And every year is special. However, this year is extra special, new and exciting. New place, new traffic patterns, Read More

March 18th, 2011

Kim Mickelsen

AP Stylebook Kicks The Hyphen to the Curb

Last year AP Stylebook changed “Web site” to “website”. And now they’ve finally dumped the hyphen in email.

Even before the switch, many companies neglected to include the hyphen. I know we’ve been using the non-hyphenated version for a long time, but continually had to tell our proof readers to stop trying to correct it to match the AP Stylebook.
Cellphone and smartphone as one word instead of two are also being adopted as new Associated Press style guidelines. Read More

August 30th, 2010

srowe

Follow Social Comments in Real Time

Monitoring social media campaigns can be difficult. There are some wonderful tools out there but most require registration or paid subscription. Google just launched a new service that simplifies the real time monitoring of updates made from Facebook and Twitter.
The system dubbed “Google realtime” is as easy to use as any Google search. Simply type in your search term or wrap your term in quotes if you want an exact match, Read More

August 10th, 2010

Kim Mickelsen

Twitter’s Latest Offering “Fast Follow” Could Engage Millions of Passive Followers

Twitter may have millions of active users, but many, many more millions don’t even have accounts. Which is what makes this latest news, big news. Twitter’s newest feature called “Fast Follow” uses a classic short code approach and makes it easy to follow anyone via SMS, even if you don’t have a Twitter account.
If you see a Twitter @username at a restaurant or store, on a billboard or on TV, or if you hear one mentioned on the radio, Read More

July 27th, 2010

Kim Mickelsen

Two Very Different Takes on How to Respond to Environment Crisis in the Gulf of Mexico

One is a typical star-studded montage. The other is a charity F-bomb-a-thon. Read More

July 23rd, 2010

Kim Mickelsen

Times Loses Almost 90% of Online Readership 3 Weeks After Pay Wall Goes Up

I’ve written several posts about newspapers and their intent to put pay walls around content. Like this one and this one. It’s a subject I’ve followed with great interest in the last few years because I believe it’s flawed thinking. Read More

June 28th, 2010

bwetjen

Appearing Authentic vs. Being Authentic

There’s an amazing amount of communication going on these days. We can call from anywhere using our mobile phones, get and send emails from those phones, text people, IM people, post to Twitter and Facebook, and blog from anywhere and everywhere we are at. There are also a tremendous number of tools out there that help us to manage, review, schedule and automate these communications. What’s important to remember is that while these tools are great for helping you manage your inputs and outputs, there’s still no substitute for true, authentic communication.

May 3rd, 2010

bozell

Want the Media to Pay Attention to You? Do This.

It’s no secret that the media landscape is changing. I’ve noticed a major shift in the way reporters and editors get their story ideas.

April 19th, 2010

srowe

When Viral and Donuts Go Together

A couple of months ago, Dunkin Donuts launched a social campaign to engage with their core fans. They asked for customers to submit their own concepts for the company’s newest donut. Over the past two months they have received a staggering 90,000 entries.
This week the company announced exclusively through Mashable, the 12 finalists for the competition. They are now asking customers to vote on the new creations in order to determine the champion and therefore the latest delicious product in the Dunkin arsenal. Read More