Ever wonder why your ads are not converting as much as you’d like? Or why your visitors are not staying on your website for very long? In this episode, senior UI/UX designer Justin Henriksen explains why it doesn’t matter how great your advertising is if you’re not thinking through the UI and UX on the other side of the ad. He helps us understand the difference between the two, as well as how both should work together to create a “holistic customer journey” that will support your business objectives and keep your customers happy. Read More

Creative Director Dan Cooper discusses the age-old ad agency stereotype – that it’s creative versus account service and blood will be shed. He quickly puts the dated myth to rest, detailing the importance of each discipline within an agency working together, learning from one another and being open to different perspectives and solutions. Because, that’s how you truly get the best result in the end. Read More

So, you think you want to rebrand. After all, companies rebrand all the time, right?

Maybe you feel like you’ve lost touch with your customer base. Or maybe you want to expand market share. Maybe your brand isn’t capturing and representing your core values as much as you would like. Or maybe your company needs to make a clean break with a troubled past and introduce itself anew to the marketplace.

But do you know how much of a change you’ll need to make to
your brand? Read More