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Tips

August 3rd, 2012

Intern Confessions

A letter to Baby Fereday: Lessons from the Bozell Interns
Dear Henry,
I’d like to write to you and say, on behalf of all the Bozell interns, congratulations, you have a great mom. And we’d know, because AnnMarie was kind of like our mom for the first seven weeks of our summer internship. That is, until she was all: “Hey I just met you, and this is crazy, but I’m gonna leave now, to have my baby.” Read More

September 16th, 2011

Play Well With Email Filters

With the increased use of advanced email filters, user want control over how they receive communications. As the sender, you have less and less control over how the message appears in someone’s inbox. By segmenting your email communications out to different addresses, you give the end user more control over how they filter your communications.

June 20th, 2011

Kim Mickelsen

Good Clients Make Good Friends

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:

Understand they have bad days, good days, days they need you and days they need to be left alone
Give them a second chance if they make a mistake
Give them a hand when you can
They have different levels of knowledge (sometimes you have to walk them through things)
Show them something new, Read More

May 20th, 2011

Your Resume is not a Sheet of Paper

When you’re applying for a job – in any field, but especially in the highly competitive field of marketing/advertising/interactive – be sure you go beyond simply sending in a resume when you’re applying for a job. These days, with the job market being highly competitive both for available positions and talent, it’s more important than ever that you really pay attention to how you present yourself as a candidate for a job.

May 2nd, 2011

Are you missing mobile clicks?

You have to admit that Google Analytics has become a major force in the world of web based analytics reporting tools. We have been using the service here at Bozell for quite some time as one more arrow in our quiver of tools. It is a great tool in that it is free, robust and integrates in with your pay-per-click advertising programs. Read More

April 28th, 2011

Tips for Managing Change

It’s certainly no surprise that people don’t like change. So any change from what we’ve come to know, or are comfortable with, can, and often does, create resistance and fear — fear of the unknown or an expectation that we’ll lose something. Read More

April 20th, 2011

How to Play Nice With Spam

We’ve all been there. Sitting in front of our computers and watching the stream of new emails inundating our inboxes. Then you spend minutes trying to sift through them. This one is a client, this one is a marketing email and this one is “spam”. Read More

March 21st, 2011

Kim Mickelsen

Write for Humans Not Bots

We all know that SEO is critically important. People make billions of unique searches each month. So search engines drive a lot of traffic. But the content on your site must, first and foremost, be compelling (and readable) to the people who are reading it or you’re wasting your time.
Use your keywords, in context, within the text of your page. Repeat the keyword, in context, throughout the text.  But don’t simply repeat the keyword over and over again because it makes you sound like an idiot or a sufferer of some kind of obscure tourettes syndrome and it sends people running for the hills. Read More

October 21st, 2010

bwetjen

Google Analytics Hacks

SEOmoz has posted a great list of a few things to do with Google Analytics in order to get more out of the tool. Some of the tips are basic and some are advanced, but all help you to better understand what’s happening with your site and the visitors to it. And that’s very important to your digital marketing efforts.
Topics covered include:

Use regular expressions for fine-tuning your traffic analysis
Make sure your analytics code is installed correctly
Segment your funnels
Track SEO variables
Track form abandonment

Read the full article here: http://www.seomoz.org/blog/5-quick-google-analytics-hacks Read More

September 29th, 2010

srowe

Four ways you can leverage email to strengthen other marketing channels

Link to Social Media Sites – If you company is already utilizing social networking sites for marketing then you are in good shape. Creating icons and linking to your social networking sites is quick and simple. Before you go down this road however, consider the customers thought process. Is there a strong value for them to engage with you in social media? You may need to consider offering social media exclusive content and offers to get your email users to convert. Read More